It didn’t look like launch day at CBSN, and that’s a big achievement. Freed from the burden of launch day hoopla and high expectations, CBS News turned on its brand new live streaming news channel Thursday, and did so without a hitch. The motto is “Always On,” and for the bosses on West 57th Street, getting it on and keeping it on without a meltdown–not so much as a hiccup in the hours we watched–is a win for CBS News and the digital gurus at CBS Interactive.
Will it work? Who knows. But the potential is there, if CBS is willing to give CBSN time to evolve, experiment, and find its own pace and style. On day one, there’s little flash, no rush, and plenty of potential. Read more