CBS’ “60 Minutes” and PBS’ “Frontline” have a lot in common. Both have deep and distinguished roots in traditional media–your Mom, for instance, will know both brands, while Vice may still be a bit of a mystery–and both have been doing capital-J journalism on television in a style that has resisted flash and fluff for decades.
So it might seem natural that “Frontline” has hired two “60 Minutes” veterans, James Jacoby, who spent four years as a producer at “60 Minutes”, Anya Bourg, who produced at “60 Minutes” for eight years. But Bourg and Jacoby won’t be working on traditional TV stories–they’re part of a major push to expand the venerable “Frontline” brand beyond old-school TV. “They will strengthen Frontline’s presence and identity as a digital newsroom,” said Raney Aronson-Rath, deputy executive producer for “Frontline”–and it’s probably wise to think of “Frontline” the way its own journalists do–as a news organization, and not just a show.