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Posts Tagged ‘James Poniewozik’

NBC’s “White House” Part II Draws 9 Million Viewers

williams_6-4.jpgPart II of NBC’s “Inside the Obama White House” drew about 150,000 fewer viewers than part I. But the Brian Williams-reported special drew the biggest Total Viewer audience at 9pm for the network since last October. The show brought in just shy of 9 million Total Viewers (8.965m) and grew 14% from the first half hour to the second.

The entire two-hour special will be rebroadcast, with some added material, tomorrow night at 8pmET/PT.

The special did have its critics (in addition to John Ziegler).

Verne Gay of Newsday noticed the mentions of other NBC shows, like Saturday Night Live, and frequent appearances by NBC White House correspondent, Chuck Todd. “These little in-show NBC plugs do, I think, push the ol’ envelope,” writes Gay.

Time Magazine’s James Poniewozik thought the Tonight Show tie-in was “Kinda creepy. But kinda funny. But, yeah, kinda creepy.” “Apparently we’re all cool with this now? Am I just becoming one of those cranky old journalists? Should I pull the flask of scotch out of my desk drawer and start reminiscing about the good old days?”

(image by Antoine Sanfuentes for NBC News)

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Fear and Jenga at Fox: The Success of Glenn Beck

jenga_4-9.jpg“On March 23, Treasury Secretary Timothy Geithner unveiled the Obama Administration’s toxic-bank-assets plan. The stock markets cheered the news, sending the Dow up 497 points. This meant one thing: it was time for Glenn Beck to break out the Jenga set.”

Thus begins next week’s media column from Time Magazine’s James Poniewozik. As he looks at the trio of ratings juggernauts at FNC, Poniewozik writes, “O’Reilly embodies anger and Hannity brashness, Beck embraces fear.”

But the Jenga anecdote is even more interesting if you followed Poniewozik’s Twitter feed on March 23. As he watched the Jenga game, you could see the wheels turning on a column. “Glenn Beck and David Asman playing Jenga on-air to illustrate…something…about the toxic-assets plan. Insane, yet compelling,” he began. In a dozen more tweets, he wrote “I want all my news Jenga-fied,” and “Tomorrow: Glenn Beck and Neil Cavuto discuss the AIG bonuses over Hungry Hungry Hippos.”

Say what you want about Jenga and other “low-tech explainer stunts,” the numbers don’t lie. As Poniewozik sums up: “A year ago, with Fox News in an election-year ratings slump, some TV observers (like me) wondered if its conservative commentators could thrive in an Obama era. The answer is yes, and how. Fox roared back and has more viewers than CNN and MSNBC combined.”

Jim Cramer + Daily Show = Live Blog

USA Today is calling it “one of the most intriguing, and potentially important, interviews of the week.” CNBC’s Jim Cramer sits down with The Daily Show’s Jon Stewart tonight at 11pmET to settle things once and for all (or to keep the feud going).

And we’ll be here to live blog it all. Check out TVNewser’s “Cramer vs. Stewart Live Blog” during The Daily Show (or longer) for a minute-by-minute break down, and we want your contribution as well. But before the Daily Show — Cramer spent some time this morning with Martha!


• Time Magazine’s James Poniewozik writes: “To watch CNBC today is to enter an alternative universe, where elites are populists, Wall Street is Main Street and bank executives are the oppressed.”

• The Huffington Post has the video of Cramer on Martha Stewart today. “I’m a little nervous,” Cramer said. “How bad is it gonna be? Is he gonna kill me?”

MSNBC’s Inaugurappuccino and “Moon Landing”

msnbclogo_1-14.gifIf you’re not interested in watching MSNBC on TV, or at the movies, you have another option as well — Starbucks.

The New York Times’ Brian Stelter writes about the Starbucks simulcasts, which “will be open to the public at locations in New York, San Francisco and Seattle,” in 650 of the company’s stores (release after the jump).

starbucks_1-14.jpgAbout the move, James Poniewozik, Time Magazine’s “Tuned In” columnist, writes today, “Seriously: did David Brooks think up that promotion?”

He also describes the “moon landing”-type promos MSNBC is running about the Inauguration. A sample: “When a new President inspires the nation, one day Americans will ask: where were you when Barack Obama became President?”

“As an Obama voter, I’m personally as delighted as anyone with what will be happening on stage Jan. 20,” he writes. “But I’d hope a news organization would make some effort to acknowledge that not everyone else is. Nor do they have to be.”

Click continued to see the Starbucks/Screenvision MSNBC release…

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