First on TVNewser: At a company town hall meeting after its reorganization last week, The Weather Channel outlined a new name for its parent company and a revamp of its TV morning, dayside and primetime programming.
The Weather Channel will be changing its corporate name to The Weather Company. Brian Stelter in the NY Times has more details on that, though it is also worth noting that the company appears to have struck a deal with meteorologist James Spann, who works for a pair of ABC affiliates in Alabama. Spann’s private company was called “The Weather Company,” and he tweeted: “All parties are very happy… And we will have NO changes in our operation. Just a new name.”
As for the new TV programming: Weather is readying a new-look for its entire morning lineup later this year. The new shows begin with a program called “First Forecast” at 4 am followed by “On the Radar” at 5 with “Wake Up With Al” moving up by half an hour to 5:30 AM. From 7-9 AM will be a show called “Morning Rush,” which will lead-in to a revamped dayside lineup.
The details on the dayside lineup are scarce, but Weather acting head of TV Sharon Scott said at the meeting that the network will be moving to a new talk show format during dayside early next year.