During a conference call with investors this morning, Time Warner CEO Jeff Bewkes was asked about CNN. It was the first quarterly earnings call since new CNN president Jeff Zucker began implementing his gameplan to turn the channel’s fortunes around.
On the call, Bewkes said of Zucker: “we think that [he] is off to a great start.”
Aside from a few public appearances however, Zucker has not really given any interviews with regard to what his plan for CNN is. Through Bewkes, however, we can glean some general ideas for where the channel sees the most growth potential.
“Whenever there is a global news item of interest, CNN is the first place to go,” Bewkes said. “Having said that, CNN can’t just mean politics and wars, we will cover those, but we won’t start a war just to have success at CNN.”
In terms of revenue, CNN was cited as one of the weak spots in Time Warner’s Q1. While the entertainment networks like TBS and Adult Swim were up, it “was more than offset by declines at its news networks, due to lower demand,” time Warner CFO John Martin said.
That said, “We are seeing improvement in the news category domestically and internationally in Q2,” Martin added.