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Posts Tagged ‘Jeff Macke’

How Jeff Macke Competes With ‘Every Piece of Digital Content Conceivable’

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For Jeff Macke, the difference between hosting a show on cable and hosting a show online comes down to the difference between filling space vs. filling need. The demands of a being tied to a specific time period doesn’t allow for the type of freedom being online does, where Macke can watch stories unfold throughout the day, producing segments as needed.

The former founding co-host of CNBC’s Fast Money and current Yahoo Finance investment reporter spoke with Mediabistro about the right way to challenge guests, how he anticipates audience needs and how a digital format changes the competitive landscape:

If your viewer is coming online to see you, you have to give them something that they’re actively selecting — that they want to see. You don’t have a passive audience that’s just going to drift across your stuff. We’re conscious of the fact that we’re competing against not two other financial news stations, but everything. Your competition, if you’re doing an online show, is pretty much every piece of digital content conceivable, which is an awful wide space.

For more from Macke, including what drives on-screen pundits, read, So What Do You Do, Jeff Macke, Author and Investment Reporter for Yahoo Finance?

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Former CNBCers team up for new show

Former CNBC “Fast Money” panelist Jeff Macke and former CNBC reporter Matt Nesto are teaming up for a new Yahoo! Finance web show called “Breakout.” Debuting Monday, it will be taped in a new studio in New York built just for the show.

Nesto left CNBC late last year while Macke was last seen on CNBC in May, 2009.

WebNewser has more on the new show

Jeff Macke Officially Out at CNBC

macke_6-15.jpgAfter weeks of speculation over whether he would be leaving the network, TVNewser has confirmed Jeff Macke is out at CNBC.

“Jeff is no longer with CNBC,” says spokesperson Brian Steel. “We wish him all the best, and we thank him for his quality contributions.”

Macke’s appearance on the May 19 CNBC Reports led to rumors he would be off his regular duty at Fast Money. Instead, he was on vacation for a week and returned to the show, appearing through last Friday.

To relive the appearance that led to the initial speculation, click continued..

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Jeff Macke Out at CNBC?

macke_5-25.jpgFollowing his bizarre on-air comments last week, CNBC contributor Jeff Macke‘s future with the network is in doubt.

Business Insider’s Joe Weisenthal reports Macke will not be back on CNBC, while sources tell TVNewser no decision has been made.

Still, we hear Macke’s appearance on Fast Money the following night was being watched closely by Susan Krakower, the show’s co-creator and CNBC VP. A “backup” trader was ready in case Macke was deemed unable to go on-air.

Macke has not been on CNBC since last Wednesday’s appearance.

A CNBC spokesperson gave TVNewser a “no comment” on the situation.

Jeff Macke: “Either I’ve Gotten Off The Bus in Crazytown…”

Every couple weeks there’s another entertaining on-air CNBC anchor argument, but last night on CNBC Reports was an especially weird one.

Dennis Kneale hosted, but it was Fast Money contributor Jeff Macke who was angry about…something:

Macke: “I’m going to talk to you like a child. Nod if you’re with me.”

Kneale: Nod if you’re with me…I have no idea what you’re saying.

Macke: I’m saying that you’re talking to people who seem crazy, and either I’m a tremendous relief to you, or this is a really elaborate joke on me, but I’m thinking you’re smart enough to get this joke, at this point, 34 minutes into the show when you’ve started talking to auto people, that you’ve gone crazy. Nod.

We’re not nodding. Here’s the clip of the whole exchange:

Power Lunch Town Hall

CNBC_2.12.jpgToday CNBC’s Power Lunch devotes its first hour to a Town Hall from CNBC headquarters devoted to the financial crisis and where Americans should invest now. (We’re told the mattress is not an option.)

Power Lunch anchors Bill Griffeth, Sue Herera, Michelle Caruso-Cabrera and Dennis Kneale will be joined by Jim Cramer of Mad Money, Jeff Macke of Fast Money and Donny Deutsch and a studio audience of CNBC viewers.

The Town Hall continues at 1pmET on CNBC.com with Managing Editor Allen Wastler taking over.