The ratings for Q1, 2014:
- Primetime (Mon-Sun): 498K Total Viewers / 169K A25-54
- Total Day (Mon-Sun): 383K Total Viewers / 122K A25-54
Compared to Q1 2013, CNN lost ground in both total day and primetime viewers. In total day, the network was down -5% in total viewers and flat in A25-54 viewers. For primetime, the net was down -16% in total viewers and down -3% in A25-54 viewers. Last year’s first quarter was CNN Worldwide President Jeff Zucker‘s first at the helm, as Jake Tapper premiered as host of “The Lead,” and the network drew strong ratings for its Carnival Cruise incident coverage.
Although CNN was down overall for Q1, the month of March produced strong ratings thanks to nonstop coverage of missing Malaysia Airlines Flight 370. The strong month propelled CNN past MSNBC into second place in the total day and primetime demo category. For the month, CNN averaged 655,000 total viewers and 231,000 A25-54 viewers in total day. In primetime, the network averaged 498,000 total viewers and 164,000 A25-54 viewers.
Compared to March 2013, the network was up +42% in total viewers and up +53% demo viewers for total day. In primetime, the net was up +37% in total viewers and up +65% in the demo year-over-year. Tapper’s “The Lead,” “The Situation Room with Wolf Blitzer,” and “Anderson Cooper 360″ all moved up to the #2 spot in both total and demo viewers, passing their MSNBC counterparts, Alex Wagner, Ed Schultz, and Chris Hayes, respectively.
CNN’s full press release after the jump.