Time Warner Cable has inked new distribution deals with BBC America and the BBC’s 24-hour cable news channel BBC World News. The deal expands BBC America’s distribution in Time Warner Cable households, and adds BBC World News to the company’s digital basic package.

When it launches on Time Warner Cable, BBC World News will be available in over 25 million U.S. homes, and 350 million worldwide. There has been a push for adding more independent cable news channels in recent years. Al Jazeera English drew critical acclaim for its coverage of the Arab Spring, but was unable to turn that into U.S. distribution. BBC World News fits the bill as a serious news channel, that is independent of the U.S. media conglomerates.

“We are really pleased by the growing demand in the US for a global news network which is both non-partisan and non-sensational in approach,” said Jim Egan, the COO  of BBC Global News. “BBC World News is about serious news; with on the ground reporting and analysis from different parts of the world and a mandate to inform and provide a balanced view. We know that audiences around the world value the channel’s distinctive world view and we are pleased that more US viewers now have access to it.”

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