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Posts Tagged ‘Jim Roberts’

ABC’s David Muir: Viewers Using Social Media to ‘Dictate Where We Take Stories’


ABC “World News Tonight” anchor David Muir had a busy day Friday, talking with Meredith Viera about his first 90 days in the ABC anchor chair on “The Meredith Viera Show,” and then appearing at the Mashable Media Summit, talking about social media and journalism with Mashable executive editor Jim Roberts.

In recent weeks, ABC News has launched a social media “newscast” posted to Facebook on weekdays, and used “curated” news alerts to send 10 million alerts–without overwhelming users–on Election Night.

According to participants who tweeted Muir’s comments, he believes social media has allowed viewers to have unprecedented involvement in making “World News” the kind of newscast they want. “I like the idea of handing over the power to them,” he said. “What’s fascinating is that our viewers are dictating where we take the stories.”

Muir does not see social media platforms like Twitter as a means of driving viewers to watch the legacy newscast. Instead, he says, “It’s to signal to them I’m like you, and hopefully you’re like me.”

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The Ticker: Garcia-Marquez, BuzzTimes, Bolton

    • Telemundo has tapped Mari Garcia-Marquez as EP of its morning news program “Levántate.” Garcia-Marquez joined the NBCU-owned network earlier this year to oversee the 10th anniversary of Telemundo’s primetime newsmagazine “Al Rojo Vivo.” Prior to joining Telemundo she worked for seven years at Univision, eventually becoming senior EP, and launching that network’s morning news program “Despierta America.”
    • BuzzTimes? BuzzFeed is partnering with the New York Times to produce online video reports live from the 2012 Republican and Democratic National Conventions. The videos will feature staffers from both the Times and BuzzFeed. “We think BuzzFeed’s energy and keen ear for how political stories play out in the social sphere will be a valuable and interesting contribution to The Times’s video presence,” said Jim Roberts, assistant managing editor of The New York Times.
    • Bloomberg TV’s Deirdre Bolton is interviewed by The Next Web. Bolton’s program is a show focused on tech and “alternative assets,” based in New York, why? “Everyone talks about New York as a hub for fashion, finance, media and advertising—and all of these businesses are ready for disruption.”