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Posts Tagged ‘Jimmy Kimmel’

‘Nightline’ Wins All Target Demos on Third Night in New Timeslot

On day three of the new “Nightline” time, the show placed first across all the target demos. It was the first win among A18-49 viewers, which is the key late night demographic, in the 12:35amET timeslot.

ABC’s wins in the A25-54 and A18-49 demographics were the largest margins over NBC and CBS yet for the show at 12:35amET. Year-over-year gains were strong, too: compared to ABC’s performance in the same timeslot last year, “Nightline” was up +28% in Total Viewers, +31% in the A25-54 demographic and +41% in the A18-49 demographic.

ABC’s ratings are based on a 30-minute broadcast, while CBS and NBC are based on approximately :50 minutes (prior to the final national commercial break of each program).

  • Averages for 12:35am January 11, 2013:
Show Network Total Viewers A25-54 A18-49
Nightline ABC 1.950M 992K 751K
Late Late Show with Craig Ferguson CBS 1.534M 669K 510K
Late Night with Jimmy Fallon NBC 1.472M 651K 572K

One Night In, Kimmel Tops Letterman In Ratings, But Falls Short of ‘Nightline’

On his first night at 11:35, “Jimmy Kimmel Live” beat ”The Late Show with David Letterman,” in the ratings drawing nearly 3.1 million viewers. That said, Kimmel fell short of  ”The Tonight Show with Jay Leno,“ which drew 3.27 million viewers, as well as the show he replaced, “Nightline,” which averaged 3.9 million viewers last quarter.

There are caveats, however. Kimmel’s ratings are based on a 50 minute program, whereas “Nightline” was based on a 25 minute program. In addition, as we noted earlier this week, “JKL” is likely to make more money for ABC in that timeslot than “Nightline” did, even if the ratings aren’t as high. Younger viewers typically mean higher CPMs.

Of course, one night is hardly a trend. We will still have to wait and see where Kimmel’s ratings finally settle. That will likely take much more time.

Update: The “Nightline” numbers are in, and the program topped both “Late Night with Jimmy Fallon” and “The Late Late Show with Craig Ferguson” in total viewers (1.72M compared to 1.35M and 1.30M). That said, the entertainment shows are both one hour, and “Nightline” is only a half-hour, so it isn’t a perfect comparison. Further, “Nightline”‘s 1.7 million viewers is fewer than half of what it used to draw at 11:30 PM, when it averaged 3.9 million viewers last quarter.

Jimmy Kimmel: ‘Is It Too Late To Call ‘Nightline’ And Get Them Back?’

ABC launched its new late night lineup last night with “Jimmy Kimmel Live” at 11:35et/10:35ct on most ABC stations followed by “Nightline.”

“I want to thank our network ABC for this vote of confidence,” said Kimmel, adding, “It was a big decision. It’s a risky decision. Some might even say it was a stupid decision. But I want them to know that I understand what’s at stake here, and I do not take this responsibility lightly.” He also praised “Nightline,” before showing a clip from “Here Comes Honey Boo Boo.”

“Is it too late to call ‘Nightline’ and get them back?” he joked.


Kimmel also got a welcome from his hero David Letterman during the “Late Show” on CBS: “Now, ladies and gentlemen, in America if you want, you have your choice of three nearly identical television late night talk shows. Welcome to Jimmy Kimmel.”

Jimmy Kimmel Plays Down ‘Nightline’ Ratings Comparison In Advance Of 11:35 Debut

Tonight Jimmy Kimmel takes over 11:35 PM on ABC, pushing back “Nightline,” which will now start at 12:35 AM. In an interview with Broadcasting & Cable editor Melissa Grego (subscription required), Kimmel sets low ratings expectations, hinting that he expects the program to perhaps draw fewer eyeballs than “Nightline”:

Kimmel says he hopes people don’t make direct comparisons of Jimmy Kimmel Live‘s ratings to Nightline‘s. “Nightline is a half-an-hour-long show that was rated on, like, 17 minutes,” he says, “and we’re an hour-long show — and in late-night, that’s a major factor. Your first half-hour is higher-rated than your second half-hour because people go to sleep.” The only fair comparison to make is with Leno and Letterman. “We’re all on head-to-head now,” Kimmel says.

That said, ABC still says it expects to make more money with Kimmel than it would with “Nightline,” which was one of the impetuses behind the move to 11:30:
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‘Nightline’ Says Goodbye to 11:35: ‘We’re sure hoping you’ll give Jimmy all the support you’ve given us’

In the final 11:35 p.m. broadcast of “Nightline,” anchor Cynthia McFadden wished Jimmy Kimmel well in his new timeslot.

“Don’t you worry: all the great stories you’ve enjoyed, and we’ve loved bringing you over the past 33 years, will be just one hour later,” McFadden said. “Jimmy Kimmel will be on at 11:35 Eastern. We’re sure hoping you’ll give Jimmy all the support you’ve given us. We wish him the best. And we hope you’ll stay up for us.”

Watch the video after the jump. Read more

Late Night Ratings: ‘Nightline’ Tops November Sweeps In Viewers, News and Entertainment Demos

In its penultimate month at 11:35 PM, and the final sweeps period in that timeslot, ABC’s “Nightline” topped late night in total viewers, the key news demo of adults 25-54 and the key entertainment demo of adults 18-49.

This is the 4th straight November sweeps that “Nightline” has won in total viewers, and the third straight in A25-54. “The Tonight Show with Jay Leno” on NBC placed second in all three categories, followed by CBS’ “Late Show with David Letterman.”

For the week of November 19, “Nightline” placed second in total viewers and A25-54 behind Leno, and third in A18-49.

In January the show will move to the 12:35PM timeslot to make room for “Jimmy Kimmel Live,” and the broadcast will expand from 25 minutes to its original 30 minutes. Beginning in March, “Nightline” will also get an additional hour at 9PM on Fridays, though ABC has only committed to one cycle of primetime shows.

ABC’s ratings are based on a 25-minute broadcast, while CBS and NBC are based on approximately :50 minutes (prior to the final national commercial break of each program).

  • Averages for November sweeps:
Show Network Total Viewers A25-54 A18-49
Nightline ABC 3.86M 1.41M 1.08M
Tonight Show NBC 3.46M 1.32M 959K
Late Show CBS 3.21M 1.23M 1.01M
  • Averages for week of November 19:

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‘Nightline’ Wins 2011-2012 Season, As Overall Late Night Viewership Falls

For the third season running, “Nightline” was the #1 show in late night topping NBC’s “The Tonight Show” and CBS’s “The Late Show.” But as “Nightline” prepares for a late night shift, the show will likely see a drop-off in viewership with the hope of staying #1 against Jimmy Fallon on NBC and Craig Ferguson on CBS.

“Nightline” topped “The Tonight Show” with its largest A25-54 lead (+45,000) in 17 years – since the 1994-95 season. “Nightline” beat “The Late Show” by its largest margins in both Total Viewers (+728,000) and Adults 25-54 (+186,000) in 13 years – since the 1998-99 season.

In January, “Nightline” will move to 12:35pmET/11:35pmCT as “Jimmy Kimmel Live” gets the coveted timeslot after the late local news, going head-to-head with Jay Leno and David Letterman.

While “Nightline” gets the win, the show is down from the 2010-2011 season: down -6% in Total Viewers and -10% in both A25-54 and A18-49 viewers. But “Nightline” is not alone in seeing a drop-off. Collectively, year-over-year “Nightline,” Leno and Letterman are down -7% in total viewers and down -12% in both the A25-54 and A18-49 demos as cable programs and other media vie for consumer attention, especially among younger viewers. And the loss of younger viewers is not an anomaly: the shows are down -13% (A25-54) and -19% (A18-49) vs. the 2009-2010 season.

ABC’s ratings are based on a 25-minute broadcast, while CBS and NBC are based on approximately :50 minutes (prior to the final national commercial break of each program).

  • Averages for the 2011-2012 Season:
Show Network Total Viewers A25-54 A18-49
Nightline ABC 3.70M 1.44M 1.11M
Tonight Show NBC 3.64M 1.39M 1.07M
Late Show CBS 2.97M 1.25M 957K

The numbers for the week of Sept. 17 and the third quarter of 2012 show the downward trend as all three shows are down from their season averages. Not a good sign and likely another factor in ABC’s decision to move Kimmel up a half hour.

  • Averages for the week of Sept. 17, 2012:
Show Network Total Viewers A25-54 A18-49
Nightline ABC 3.52M 1.33M 960K
Tonight Show NBC 3.13M 1.15M 912K
Late Show CBS 2.89M 1.06M 802K

  • Averages for Q3 2012:
Show Network Total Viewers A25-54 A18-49
Nightline ABC 3.26M 1.21M 918K
Tonight Show NBC 3.46M 1.31M 1.04M
Late Show CBS 2.35M 925K 690K

The Afternoon Ticker: Williams, Nightline, Regan

  • “NBC Nightly News” anchor Brian Williams left Tampa late last night for New Orleans where he’ll anchor “Nightly” from Plaquemines Parish. This is Williams’ 17th reporting trip from New Orleans since Hurricane Katrina struck 7 years ago.

  • ABC’s “Nightline” won the late night ratings race last week, with its best performance in 4 weeks. The show drew 100,000 more viewers than Jay Leno and 1,000,000 more than David Letterman. The show moves back an hour in January when “Jimmy Kimmel Live” goes head to head with Leno and Letterman.

  • On Bloomberg’s “Street Smart” from Tampa, Trish Regan presented former Secretary of State Condoleezza Rice with a tailored green jacket, honoring Rice’s recent admittance into the Augusta National Golf Club after a public outcry against the club’s male-only membership policy.

Variety TV Critic: ‘ABC News is another cog in the corporate machinery’

Variety TV critic Brian Lowry uses the “Nightline”/Jimmy Kimmel situation as a jumping off point to examine the current state of ABC’s news division.

He notes the recent spate of gaffes (The Tea Party incident in Aurora, The Tony Scott cancer story, etc), as well as what happened the last time “Nightline” went to primetime, to argue that while business may be booming, the quality of the journalism is not as clear.

Whatever the truth, there’s a perception ABC is developing a habit of placing being first ahead of accuracy…

Perhaps more troubling, as ABC News experiences qualitative glitches, the bottom-line news has been mostly rosy — particularly in the morning, where “Good Morning America” is challenging “Today’s” longtime dominance of the daypart.

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Why Did ‘Nightline’ Get Demoted? The Answer Is Pretty Simple: Jimmy Kimmel Wanted 11:35 PM

For years now there have been rumors that ABC would swap “Nightline” and “Jimmy Kimmel Live.” In 2013, it will finally happen. The reason is very simple: Jimmy Kimmel has wanted the 11:35  PM timeslot pretty much since he started at the network, and ABC finally decided to bet on him rather than the long-running ABC News program.

Two sources close to Kimmel tell me that the change came as a direct result of Kimmel getting a new, long-term contract extension at ABC. Kimmel demanded 11:35, or said he would walk, and ABC acquiesced. When Kimmel last signed a new contract with ABC in late 2010, ABC cut “Nightline” by five minutes to make room for Kimmel. This was the next logical step.

While “Nightline” is a very successful program both editorially and financially (ABC holds it up internally as one to emulate), the network simply bet that it could make more money in the long-term from Kimmel at 11:30 than it could from “Nightline.”

The move makes sense for Kimmel, who can now compete head to head with Jay Leno and David Letterman in a late night environment more competitive than ever. For ABC, if Kimmel succeeds in the timeslot he will bring in “substantially” more revenue that “Nightline” did, a source explains.

Inside ABC News, staffers are–understandably–said to be “devastated” by the decision, according to someone close to the program. ABC News president Ben Sherwood is holding meetings with staff this afternoon to try and answer questions about the move.

ABC News is arguing that the new deal for “Nightline” is a positive. The program is actually expanding in late night (to the full half hour it used to have until last year) and that it will be getting an hour a week in primetime starting in March:

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