FORT WORTH – What does it take to put on a week-long, live radio and television broadcast from the Super Bowl?
Try 350 event staff, producers and content folks along with the ability to adjust on the fly.
And oh yeah, a heavy coat and a pair of gloves.
ESPN has called Sundance Square in Fort Worth, Texas home since Monday, airing more than 90 hours of Super Bowl-related programming on the ESPN family of networks and 55 hours of programming on ESPN Radio.
When the decision to broadcast outdoors from the downtown area, named after the Sundance Kid (Harry Longabaugh), was announced last July, nobody had snow on the brain.
But Mother Nature delivered a Peyton Manning-esque audible, delivering two winter storms that crippled the Dallas-Fort Worth area and forced ESPN to rethink their decision to broadcast outdoors.
“It was common sense,” said Mo Davenport, senior vice president and general manager of ESPN Radio. “After a couple of days of cold mornings and talking with our talent, I said, ‘Is there a way for us to be better?’ We looked at the options and figured it out and moved inside for the rest of the week.” Read more