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Posts Tagged ‘Joe Peyronnin’

As Missing Plane Coverage Continues, ‘Crossfire’ Vanishes

Crossfire304x200One of CNN’s signature political shows remains off the air, despite the easing up of near-nonstop coverage of Malaysia Airlines Flight 370.

Today marks one month since “Crossfire” last aired. But it’s not for a lack of political news: the Affordable Care Act sign-up deadline, which lends itself to fiery debate, came and went; there have been primaries in several states leading up to the 2014 midterms, not to mention the jockeying for 2016, and then there’s the politics of foreign policy: Russia, Ukraine, the Middle East and beyond.

A CNN spokesperson tells TVNewser the 6:30pmET show “will remain on hiatus this week, but will be back soon.”

CNN clearly sees value in the brand. Today at its Upfront, which TVNewser will be attending, the network will announce that “Crossfire Reloaded” is among the series from the new CNN Digital Studios.

The TV version of “Crossfire,” however, “is not easily adaptable to a single breaking news story, especially a missing airliner,” former senior executive at CBS, Fox, and Telemundo, Joe Peyronnin, tells TVNewser. Peyronnin says there’s a difference between “Crossfire” and news shows like those anchored by Jake Tapper, Wolf Blitzer, and Anderson Cooper.

“To allow ‘Crossfire’ to run at the height of viewer interest [in the missing plane story] would risk losing many viewers and break CNN’s coverage momentum,” Peyronnin says.

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How Will Jeff Zucker’s Programming Moves Impact CNN in 2014?

ZuckerCNN-300x150CNN’s Jeff Zucker has had a busy first year at the helm at CNN, attempting to bring more “attitude” to the network while “not being so obvious.”

Part of that is moving away from what CNN has built up over the last three decades. Zucker recently told Capital New York the goal for the next six months is “more shows and less newscasts.”

His methods have included experimenting with half-hour programming: first the return of “Crossfire” and, more recently, the debuts of “The 11th Hour” with Don Lemon and “ICYMI” with Brooke Baldwin. Those two shows are replacement programs for the 11pm re-air of “Erin Burnett: Outfront” while Burnett is on maternity leave. Rachel Nichols‘ Friday night show “Unguarded” is also 30 minutes. And the network debuted a half-hour documentary on the life and death of actor Paul Walker Friday night, to respectable ratings.

Former senior executive at CBS News, Fox News and Telemundo, Joe Peyronnin thinks the payoff of the half-hour strategy depends on concept and execution.

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