Part of that is moving away from what CNN has built up over the last three decades. Zucker recently told Capital New York the goal for the next six months is “more shows and less newscasts.”
His methods have included experimenting with half-hour programming: first the return of “Crossfire” and, more recently, the debuts of “The 11th Hour” with Don Lemon and “ICYMI” with Brooke Baldwin. Those two shows are replacement programs for the 11pm re-air of “Erin Burnett: Outfront” while Burnett is on maternity leave. Rachel Nichols‘ Friday night show “Unguarded” is also 30 minutes. And the network debuted a half-hour documentary on the life and death of actor Paul Walker Friday night, to respectable ratings.
Former senior executive at CBS News, Fox News and Telemundo, Joe Peyronnin thinks the payoff of the half-hour strategy depends on concept and execution.