The deal is done. Al Jazeera has completed its acquisition of Current TV, and will re-brand the channel after a transition period from Current TV.
The new channel will not be Al Jazeera English, the company’s English-language news outlet, but rather a new, U.S.-based network. The channel is tentatively being called Al Jazeera America, but a source close to the company says that it isn’t wedded to the name, and may try to create a new brand. One of the options being considered, according to our source, is calling the channel “beIN,” or “beIN News,” to make it mesh with Al Jazeera’s beIN Sport network, which already has some U.S. distribution.
The impetus for the fresh name would stem from Al Jazeera’s brand in the U.S., which, while strong with journalists in New York and DC, is decidedly mixed across the rest of the country.