Before last week, the name Sandra Fluke had only entered the discussion in a column by TIME humorist Joel Stein, before her testimony on Capitol Hill Thursday, Feb. 23

MSNBC covered the testimony that Thursday morning, including talking to Sandra Fluke. They reported on it throughout the day. The following Tuesday, Megyn Kelly reported the story on Fox News: “It hasn’t seen a lot of media coverage so far,” said Kelly, “but there was a congressional hearing late last week that’s now getting some attention.” The next day, on his radio show it got a lot more attention courtesy of Rush Limbaugh. On his radio show, he called Fluke “a slut” and “a prostitute.”

The following day, on MSNBC’s “Ed Show” Ed Schultz , had the first interview with Fluke reacting to Limbaugh’s comments. (Schultz, you’ll recall, served a suspension for calling Laura Ingraham a slut, twice, on his radio show last May.) On Friday, Fluke was interviewed by Matt Lauer on the “Today” show, and returned to MSNBC, on Andrea Mitchell‘s show. Just before her interview with Mitchell, Fluke had taken a call of support from Pres. Obama.

By then Limbaugh doubled, then tripled down, for the next two days talking about the amount of sex Fluke must be having. By Saturday, he’d apologized. But by then, the Fluke story was factoring into the GOP primary and it certainly would come up on the Sunday morning public affairs shows.

Read more