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Posts Tagged ‘Jon Fine’

Fine on CNN: “It’s Time To Embrace A New Prime-Time Ethos”

Jon Fine writes an open letter to “CNN management” in his latest Businessweek column. “Bravo for ’08,” he begins, but “in prime time it’s not enough to lean on CNN’s advantages.” Fine has a plan for a new prime time focused on debate:

It’s time to embrace a new prime-time ethos for CNN, which encompasses the bona fides of the brand CNN and the fact that, like it or not, on-screen combat is good TV. No, CNN should not suddenly solely air food fights, though a little food fight never hurt anyone. No, CNN should not dive madly toward some new and overt point of view…Remake Crossfire. Make prime-time CNN the place for vigorous debate. (You can add the word “respectful” to the description if you feel the need.) The venue for intellectual combat. Two, or more, viewpoints enter an arena; one comes out the victor.

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Abrams on the Menu: “We Have Not Had Any Problems With Any Potential Ethical Issues”

abrams_4-7.jpgAbrams Research founder and CEO Dan Abrams joined us on the Menu podcast today, while stepping in for Glynnis as co-host was mediabistro.com managing editor Rebecca Fox.

We talked to Abrams about his upcoming media blog. “We’re close to figuring out what we want to do, and once we do that I think they’re be a more definitive timeline,” he said, although he did reveal the name “Mediaite.com” is the “working title,” and will be the URL “until someone comes up with something better.”

We also talked about what Abrams Research is specifically working on with companies — Abrams pointed to social media. “I would argue that any company that doesn’t have a significant and calculated social strategy is basically throwing away free marketing,” he says, although he’s not ready to name names on who his company is working with.

Why? “There are clients we have already had that are comfortable with us releasing the names. I have decided not to release their names because I don’t know that it helps those clients because of all the faux issues that have been raised about the business,” he said.

Also discussed: why he thinks it’s a good move for the AP to take on aggregators, the coverage that is “far more of a conflict” than the “invented issues” with his business and what he thinks is behind this column, critical of Abrams Research, by Jon Fine.

You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321. Tomorrow on the podcast: Tucker Carlson.

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Joe and Mika Address How the White House is Addressing the Press

MSNBC’s Joe Scarborough and Mika Brzezinski close the TVNewser Summit on Tuesday (interviewed by Businessweek’s Jon Fine), and will talk about how the Obama administration is dealing with the press so far. Recently, the administration has taken on critics directly. “I’m kind of excited by it,” said Brzezinski. “I think it’s really smart of them.”

Scarborough says the strategy is different than the last White House occupants. “The Bush administration was the past, as far as communication goes. You can tell the Obama administration knows what the future is,” he said. See more from the Morning Joe hosts below, including which administration figure makes Scarborough go from giving President Barack Obama an ‘A’ to an ‘F’: