You won’t likely see MSNBC host Rachel Maddow filling in for Brian Williams on “NBC Nightly News.” While Maddow is usually described as the “host” of a cable news show, she is rarely called a “news anchor.” Her own NBC bio describes her as a “host”–and never even uses the word “journalist.”
So it’s worth noting that a new MSNBC promo flips the script, describing Maddow as a “news anchor with a big personality. She’s smart, funny and passionate.” Conservative critics immediately jumped on the promo, noting that previous “Lean Forward” promos for MSNBC included hosts like Maddow talking about their passion for progressive issues. “Given the MSNBC host’s long track record of pushing her agenda it’s hard to imagine anyone seriously considering Rachel Maddow anything more than a liberal commentator with a cable news show,” writes Jeffrey Meyer at NewsBusters.
A story by NBC News on MSNBC’s “Lean Forward” promos noted that “left-leaning anchors” like Maddow and Ed Schultz have made the network “increasingly identified with a rising tide of progressive political sentiment. The new branding campaign, while not overtly political, implicitly embraces the network’s progressive identity.”