KC Estenson - TVNewser

CNN.com Getting New Homepage And Organizational Structure

Alex Weprin — Thu, 04 Apr 2013 11:45:00 +0000

In a sign of just how quickly new CNN Worldwide president Jeff Zucker is moving to change the company, the CNN.com homepage will be getting a new look this afternoon, as well as a new organizational structure.

The moves carry Zucker’s fingerprints, including a cleaner look, some design influences from the CNN app, “CNN Trends” at the top of the page and news sections color-coded to the subject, as seen on Jake Tapper‘s 4 PM show “The Lead.” The bottom of the page features a distinct grey video module. You can see a screenshot of the new homepage after the jump.

The new executive structure will have VP/managing editor Meredith Artley adding oversight of the digital video team. Mike Toppo has been promoted to VP and senior editorial director, where he will have oversight of the homepage. Alex Wellen will become VP of products and operations, including oversight of mobile and Allen Wyke will join CNN Digital as its senior VP of technology and product development.

CNN Digital senior VP and GM KC Estenson announced the changes in a note to staff, obtained by TVNewser.

“Throughout the coming days, weeks and months Meredith and Mike will drive an effort to develop a punchier, more authoritative and engaging voice for CNN.com — from headlines and imagery to content and story order,” Estenson wrote. “We do breaking news better than anyone, but there’s room for improvement and expansion beyond the breaking news cycle — through urgency, quality and story selection.”
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The Ticker: Zite, Kathie Lee, Language

Alex Weprin — Fri, 26 Oct 2012 12:47:07 +0000

ReadWrite covers Zite, the social iPad app acquired by CNN last year. The story, unlike many acquisition tales, is a positive one. “There is a deep respect from me and the other CNN execs for the Zite team,” KC Estenson said. “We are not bullshitting about how much we get along and how well we work together.”

“Today” co-host Kathie Lee Gifford is profiled by the New York Observer in advance of her new Broadway show. The Observer calls her “a ray of kooky, garrulous and sometimes self-involved light puncturing the earnest Donahue era.”

The ABC/Univision partnership posts an item taking a look at language on Fox News Channel (h/t J$P). The focus is the use of the word “illegal” in reference to immigrants. As noted by the author, some FNC contributors are not fans of the term.

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CNN, Facebook Partner On 2012 Election Initiatives

Alex Weprin — Mon, 09 Jul 2012 11:02:32 +0000

CNN and Facebook are partnering up on a handful of 2012 election initiatives. The deal gives CNN and its anchors some very prominent placement in official Facebook apps and pages.

Among them: an “I’m Voting” app that will let users share their views on politicians and issues. That app will also serve as a “second screen” hub for CNN’s political reportage. CNN and Facebook will also partner on metrics that look at political opinions through the site’s users, and on surveys that attempt to gauge views on key issues.

Our sister site AllFacebook has more details on the partnership.

Elsewhere, CNN’s senior VP and GM of digital, KC Estenson, talks to AdWeek about CNN.com:
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Matt Dornic Moves to CNN Digital PR

Chris Ariens — Tue, 08 Nov 2011 07:55:33 +0000

One of our fishes is on the move.

Matt Dornic, a FishbowlDC contributor, and before that co-editor since February 2009, is joining the CNN public relations group working with the digital teams: CNN.com, CNN Mobile and Apps. Dornic is also leaving his day job at public affairs firm Quinn Gillespie.

Dornic will work out of CNN’s New York offices, and split time in Atlanta working with the CNN digital leads KC Estenson and Susan Grant. He’ll be finishing up at Quinn Gillespie and FishbowlDC this month and will join CNN on December 5. Dornic replaces Jennifer Martin who joined Apple public relations in June.

Betsy will be posting a FBDC contributor job later today on the blog.

Good luck Matt!

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CNN International Digital Creates New Post for MSN UK’s Peter Bale

David Cohen — Mon, 04 Apr 2011 08:51:59 +0000

Former MSN UK executive producer Peter Bale joined CNN in the newly created post of vice president and general manager of CNN International Digital, where he will lead editorial and commercial functions outside of the United States.

Bale, who will report to CNN Digital senior VP and GM KC Estenson, will oversee content, product, digital distribution, and partnership strategy, and he will be based in London.

Prior to MSN UK, Bale was a correspondent and editor for Reuters, a founder of FTMarketWatch.com, and online editorial director of Times Online for News Corp.

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Inauguration Notes: ABC, CNN, CBS…

SteveK — Mon, 12 Jan 2009 17:30:21 +0000

• ABC’s World News with Charles Gibson will air an expanded, 90-minute edition on Inauguration Day, from 6:30-8pmET. The 6:30 half-hour broadcast airs with limited commercial interruptions, and will run in pattern across the country. The extra hour will be available live at 7pmET. ABC previously announced Gibson will anchor live from Washington, D.C. from Saturday-Tuesday.

• Webnewser has an interview with CNN.com executive KC Estenson regarding CNN.com’s Facebook partnership for the Inauguration. More details are on CNN’s Facebook page.

• CBS has released will use some new graphics for the Inauguration coverage. Here’s a sample:

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It’s a Rick Sanchez World, We Just Twitter It

Chris Ariens — Thu, 08 Jan 2009 17:52:33 +0000

During a CES panel today, CNN’s Rick Sanchez was cited several times for his use of Twitter as a means of communicating with his audience before, during and after CNN’s 3pmET show. We caught up with CNN.com’s G.M. and SVP KC Estenson, who was on the panel, to talk about how cable news anchors and correspondents are increasingly using the tool which allows viewers to engage with the broadcast.

• WebNewser has more of the interview with Estenson, including today’s announcement that Facebook and CNN.com are partnering up on Inauguration Day…

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The Ticker: ABC, CNN, CBS…

SteveK — Wed, 29 Oct 2008 21:40:36 +0000

> Good Morning America is hitting the road for the rest of the week, with the anchors dispersed throughout swing states Florida, Ohio and Pennsylvania. Robin Roberts interviews Sen. John McCain tomorrow. Also Elizabeth Vargas interviewed Gov. Sarah Palin today (and is already making news), which airs tomorrow on Good Morning America and 20/20 on Friday.

> Andy Plesser of Beet.TV interviews CNN.com SVP KC Estenson about CNN.com Live. Also discussed in the video interview — CNN’s iReport site.

> Beginning on Friday, CBS’ The Early Show starts a new series tomorrow called “Destination Unknown.” It sounds like the opposite of “Where in the World is Matt Lauer” — instead of the audience guessing where the anchor is, the anchor will have to guess where he/she is headed. They will be given a clue, driven to the airport, and then report from, as the release says, “who knows where?”

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Estenson Joins CNN.com

SteveK — Thu, 17 Jul 2008 10:59:00 +0000

KC Estenson will join CNN.com as SVP and general manager beginning September 2, CNN announced today. He will be based in Atlanta and report to Susan Grant, EVP of CNN News Services.

Estenson currently is VP of digital media for Disney-ABC Cable Networks Group.

At Disney-ABC, Estenson worked primarily on the web side of Disney Channel, SOAPnet and ABC Family. He also “played a critical role” in the launch of the ABC News Now broadband service.

Click continued to see the full release…

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