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Posts Tagged ‘Kevin Durant’

WNBA to Put Ads on 10 of 12 Team Unis

The WNBA has announced a partnership with Boost Mobile that will place ads on the uniforms of 1o of the league’s 12 teams, with the Boost corporate logo appearing on uniform fronts directly below the players’ numbers. The Phoenix Mercury and San Antonio Silver Stars will not wear the logos because they conflict with existing mobile sponsorship deals. The new jerseys will premiere tomorrow night.

Surprisingly, WNBA purists (they exist, right?) are not up in arms about this. Considering how whiny baseball fans got about the possibility of putting Spiderman 2 ads on the sides of bases, this probably wouldn’t have washed in MLB.

None of the big four American sports leagues allow this type of prominent uniform advertising, although it’s common in overseas leagues such as Premier League soccer and also in NASCAR. Ongoing economic constraints contributed to this move by the WNBA. And frankly, what’s the harm? Even if they placed these on MLB uniforms, you’d notice them initially and then probably not at all.

“An award-winning and dynamic brand such as Boost Mobile is a great fit as the WNBA’s marquee partner,” said WNBA President Laurel J. Richie. “The WNBA and Boost Mobile are two prominent brands and this groundbreaking relationship will provide both our fans and Boost Mobile’s customers a great platform from which to be heard. Our partnership is a watershed moment for the WNBA, one that underscores the tremendous growth of our league and women’s basketball over the past 15 years.”

Boost Mobile will also be the presenting partner of the WNBA Playoffs and WNBA Finals, and will appear in ads throughout WNBA arenas.

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Denver Post's Saunders: Barkley Missing From Finals

The NBA Finals was such a riveting combination of on-the-court action and behind-the-scenes story lines, most having to do with LeBron James and The Decision, that nothing seemed to be wanting as the games unfolded. In retrospect, however, it would have been nice to hear more from Heat fan needler Charles Barkley during the series, says Dusty Saunders of The Denver Post.

It’s not that the ABC-ESPN quartet (Stuart Scott , Michael Wilbon , Jon Barry and Magic Johnson ) were lacking.

They produced solid food for thought, pointing out the pluses and minuses of the two teams.

It’s just that the Barkley Bite would have added even more drama to the telecasts because of his season-long anti-Miami attitude.

You may recall that Barkley’s derisive comments about the Heat produced so much heat from Miami fans that when TNT was covering a game in Miami in the playoffs, the network’s outside studio show was moved inside because fans were yelling at Barkley.

Barkley in many ways did become the media vessel for fans’ overwhelming resentment of the Heat. He poked fun at bandwagon Miami fans who materialized after the Heatles came together last summer. And he called the players themselves a “whiny bunch” whom he wouldn’t even pick to beat the Washington Generals. In those regards Barkley would have lent a subjective voice to an ostensibly objective presentation. On the other hand, did we really need a commentator holding the whammy bar on our own inner voices?

 

 

Fox Soccer Channel To Debut Soccer Night In America

Starting Friday, Fox Soccer Channel will introduce Soccer Night In America, when the Portland Timbers host the Philadelphia Union.

As part of Soccer Night In America, the matches will feature a slick new package with re-designed, state-of-the-art graphic and super slow-motion camera technology.

“We are essentially elevating FOX Soccer’s MLS broadcasts to match the game’s excitement and pace to ensure fans have a premium viewing experience,” said David Nathanson, Fox Soccer’s General Manager. Read more

America Likes Bad Football Over Great Baseball

Major League Baseball, you have a problem.

Last night’s Monday Night Football game featuring two backup quarterbacks in Kerry Collins and Trent Edwards drew a 7.2 over night rating, which was higher (6.5) than Game Three of the American League Champion Series.

Not even the New York Yankees, baseball’s most popular team, was enough to beat the NFL head-to-head in one of the worst MNF matchups since TBS started airing the League Champion Series in 2007 between Tennessee and Jacksonville.

Did everyone have Chris Johnson (Thanks for nothing, Jacksonville) on their fantasy team last night and that’s why you couldn’t flip over to watch Cliff Lee dominate the Yankees?

Move over, baseball. Football is officially king in the United States.