Fox Business Network, which became a publicly rated Nielsen client three months ago today, had its best month ever in June.
- 6a-6a Mon.-Fri. — Total Viewers / A25-54 (Year-over-year change)
CNBC – 179,000 (-7%) / 51,000 (-12%)
FBN – 65,000 (+51%) / 14,000 (+40%)
- 9a-4p Mon.-Fri. — Total Viewers / A25-54 (Year-over-year change)
CNBC – 235,000 (-14%) / 43,000 (-28%)
FBN – 77,000 (+97%) / 16,000 (+100%)
The network, which launched in October 2007, is not beating CNBC in any hour, but does occasionally see a head-to-head win, including Neil Cavuto‘s 6pm show against CNBC’s “Mad Money.” It gets closest at 7pmET, when Lou Dobbs (106K Total Viewers) on FBN is up against Larry Kudlow (142K) on CNBC.
Network EVP Kevin Magee sent a note to staff today (after the jump) thanking them for the June showing. Magee highlights the 10amET hour where the Stuart Varney-anchored show is up 121% year-over-year. CNBC is down -7% in the hour, but still handly beats FBN (262K v. 104K)
Fox Business is in 58 million homes (mostly on digital tiers) while CNBC, launched in 1989, is in 98 million homes.