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Posts Tagged ‘Krystal Ball’

How’s ‘The Cycle’ Doing on MSNBC?

In its first two weeks on the air, MSNBC’s “The Cycle,” made up of an ensemble of hosts including Toure, S.E. Cupp, Steve Kornacki, and Krystal Ball, is holding its own down just -1% in Total Viewers compared to the same period last year when Martin Bashir‘s show aired at 3pm. But the show is down -36% where it counts, in the A25-54 demo.

In its first two weeks (which included the July 4 holiday last week) “The Cycle” is averaging 383,000 Total Viewers and 77,000 A25-54 viewers.

Compared to the previous month, “The Cycle” is down -16% in the demo and down -5% in Total Viewers.

But MSNBC is fully aware that it takes any new show time to build an audience. A year ago today, FNC’s “The Five” — which “The Cycle” resembles — debuted. In its first two weeks the show averaged 1.25 million total viewers and 261K in the demo. So far for July “The Five” is averaging 1.83 million Total Viewers and 405,000 A25-54 viewers.

MSNBC’s New 3PM Show: ‘The Cycle’

MSNBC has finalized its plans for its new 3 PM show. It will be called “The Cycle,” and will be a panel ensemble show hosted by MSNBC contributors S.E. Cupp, Touré, Krystal Ball and Steve Kornacki. MSNBC’s Dylan Ratigan announced the program at the end of his 4-5 PM show. Ratigan will be leaving MSNBC, with Martin Bashir moving to his timeslot, hence the opening at 3 PM.

If “The Cycle” sounds an awful lot like Fox News Channel’s “The Five,” that’s because it is a lot like “The Five,” except there will be four hosts instead of five. As it happens, when Ratigan was introducing the team, he referred to them as “The Four,” twice, and did not mention that the show was actually called “The Cycle.”

Of course, “The Five” is a knockoff of “The View,” which is in turn a knockoff of the many ensemble shows that came before it. What “The Five” did do though was prove than an ensemble show could work with a political focus on cable news, though one could also argue that the old “Crossfire” paved the way too.

The Huffington Post talked to EP Steve Friedman about the show.

“Cable television is programs about the news,” he said. “it’s no longer the news. Nobody turns on to find out what happens, because they already know from you guys. What people are interested in is listening and watching people give their take.”

MSNBC To Rotate Hosts At 3 PM

At the end of the month MSNBC will have a hole to fill at 3 PM, following the departure of Dylan Ratigan and Martin Bashir‘s move to 4 PM. In its place, at least at the start, will be a show with a rotating panel of hosts, a source confirms to TVNewser. The show was described as temporary, as the network has not decided what to do in that hour on a full-time basis yet.

The news was first reported by Politico’s Dylan Byers, who also notes some of the names being floated to fill-in during that hour.

Steve Kornacki, Salon’s political writer, and S.E. Cupp, the conservative columnist, are among those who will co-host the new show, which will replace Martin Bashir’s program when it moves to the 4 p.m slot…At least two sources also named former congressional candidate-turned-commentator Krystal Ball and the Washington Post’s Ezra Klein as possible co-hosts.

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