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Posts Tagged ‘Larry Bird’

UFC, FOX Sports Formally Announce Agreement

LOS ANGELES – The cat was let out of the bag earlier this week, but FOX is officially the new home of the UFC, thanks to a seven-year, multi-media rights agreement with Zuffa, LLC.

The first UFC event on FOX will happen on Nov. 12 at the Honda Center in Anaheim, Calif – the same night as the Manny Pacquiao vs. Juan Manuel Marquez pay-per-view from Las Vegas. The remaining UFC content across the FOX networks begins in January 2012.

Fans of The Ultimate Fighter will be happy to know that the reality MMA show will be live for the first time ever. All 12 TUF fights will air live on FX instead of prerecorded.

The final season of TUF on Spike will start in September.

FX will also televise six live UFC cards per year.

“Mixed martial arts is not only the fastest-growing sport in the world but also the world’s most exciting form of man-to-man competition, and the UFC is the world’s premier MMA organization,” said Eric Shanks, president and co-COO of FOX Sports Media Group. “Since FOX Sports is America’s No. 1 sports network and FOX is America’s No. 1 network for young adults, the UFC on FOX is a perfect match.”

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Deadspin Posts ESPN's Standards and Practices Manual

Deadspin obtained a copy of ESPN’s Editorial Guidelines for Standards and Practices and has re-printed it in full on their website. The manual outlines editorial and advertising guidelines for the World Wide Leader, including restrictions on when condom commercials should be aired (Condom advertisements may not air in any programming ESPN reasonably believes to have significant audience concentrations or appeals to persons under age 17.)

Deadspin takes ESPN to task for what it describes as situational ethics.

In the section on “Civil suits,” which addresses ESPN’s cockeyed treatment of the Ben Roethlisberger story, the entry makes some sensible points about the tricky nature of civil cases and rightly urges “extreme caution” in deciding whether to cover these stories. And then, a few paragraphs later:

“Perhaps, most significantly, is the Associated Press reporting it?”

In other words, let’s let a couple of guys in the AP’s Reno bureau or wherever determine corporate policy for the largest sports media outfit in the world. That’s fine. A little craven, but fine. I’m all for situational ethics. ESPN is a great big monument to situational ethics. Everyone knows that, except maybe the yammering Poynter lady. That’s why a formalized guide to standards looks so silly in a company whose only inviolable standard, that I can tell, is that the folks in charge get to make shit up as they go along.

Yeah, that’s really no different from any other huge company. The bottom line is don’t mess with the brand. If you think the brand is a nest of hypocrisy, well then, mess away. Just be prepared to deal with the consequences.

Sunday Night Football producer joins Derby coverage

This Saturday’s Kentucky Derby is often referred to as the Super Bowl of horse racing, so it stands to reason that a producer of football’s biggest game feels comfortable tackling the biggest equine race on the planet. Fred Gaudelli, who produces Sunday Night Football on NBC — and who has produced the Super Bowl in the past and will in 2012, as well – will lead Derby coverage for the first time this week.

“It’s very close to producing a Super Bowl because it’s a huge sporting spectacle with all the elements that surround it, and then the game starts,” Gaudelli told the Thoroughbred Times. “The Derby is the same thing with all the spectacle; just like the Super Bowl we have all these elements and story to tell that make it the event it is.”

The most exciting two minutes in sports? You betcha.

Sports Illustrated Writer Runs for FIFA President

Grant Wahl is perhaps the best-known soccer writer in America, but he’s aiming higher.

Sports Illustrated‘s senior writer announced his candidacy for the president of FIFA, soccer’s ruling body (in so many languages, too). The current president is Sepp Blatter, but he and the organization are widely – and correctly – seen as corrupt.

Wahl says he’ll serve if elected, although chances of that happening are beyond slim. He has the support of Steve Nash, Chad Ochocinco, Seth Meyers, Peter King, and plenty of others. Crazier things have happened, right?

He’ll certainly get our vote (although we don’t have one).