USA Today is rolling out its new look — the first significant makeover since the paper’s launch 30 years ago. If you have the App you’ve probably already got the new version on your phone/tablet and The website will be updated this weekend. FishbowlNY has more on the new look, including today’s front page.

The redesign comes four months into the tenure of Larry Kramer, the Marketwatch.com founder and former CBS executive, who was named president and publisher of the paper in May.

On the way in to work today, this TVNewser watched as the Grand Central Terminal corridor turned blue, red, and purple as posters advertising the new look were hung.

Former CBS Marketwatch CEO Larry Kramer blogs about MSNBC and Fox News on his blog, C-Scape. In a nutshell, Kramer argues that today’s busy media consumer, lacking the time to dig in to issues themselves, instead relies on cognitive shortcuts to familiarize themselves with what the “correct” opinions are, based on their preexisting ideology.

In Kramer’s opinion, Fox News and MSNBC are at the heart of this problem, which he says is “a bad thing for democracy” and leads to a “less-informed but more opinionated public.”

It is, frankly, easier for someone to turn on either Fox News or MSNBC, listen to the frequent opinion expressed, right or left, and benchmark themselves against that opinion rather than forming their own opinion based on independent thinking.

So if a new Supreme Court Justice was named tomorrow, more people would check out what Fox and MSNBC said about him or her, and then quickly decide whether or not they were in favor or opposed to approving the candidate. “If Fox (or MSNBC) like him, so do I,” a viewer can decide, (or the opposite) based totally on that viewer’s political stance and how it relates to Fox or MSNBC.

Kramer is an incredibly smart and well-respected TV executive, but in this case he seems to miss the mark in at least two ways:

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We’re just a couple weeks away from the second mediabistro Circus – June 2-3 at the Times Center in New York.

Executives from the New York Times and Bravo will be speaking and Tim Ferris will school us on the “Four Hour Work Week.” Also speaking – Marketwatch founder/CBS Digital adviser Larry Kramer and former MSNBC executive turned NYMag.com GM Michael Silberman.

And since it’s Internet Week in New York, you never know who else might drop by.

• Also, head over to WebNewser where you can qualify to win admission to Silicon Alley Insider’s ‘Startup 2009′ conference which is also being held June 3 in New York.