Coming off a banner presidential elections ratings year, MSNBC remained second in primetime but fell to third place in total day, losing to CNN for the first time in two years. Like its competitors, MSNBC had year-over-year declines, posting its lowest primetime delivery since 2007 in both total viewers and the demo.
The ratings for 2013 (Nielsen Live + Same Day data):
- Primetime (Mon-Sun): 640,000 Total Viewers / 203,000 A25-54
- Total Day (Mon-Sun): 394,000 Total Viewers / 131,000 A25-54
Compared to 2012, MSNBC was down -21% in total day in both total and demo viewers. In primetime, the network was down -29% in both total viewers and demo viewers. With the exception of HLN, all the cable news networks are down compared to 2012, which was a Presidential election year.
All three primetime shows were down compared to 2012. “All In with Chris Hayes,” which debuted in April, was down -37% in total viewers and -32% in the A25-54 demo, delivering the 8pmET hour’s lowest numbers since 2005. (It should be noted that Ed Schultz held the timeslot in 2012 and for the first three months of 2013.) “The Rachel Maddow Show,” which remained MSNBC’s top program this year, was down -24% in total viewers and -29% in the demo, and “The Last Word with Lawrence O’Donnell” was down -30% and -35%, respectively.
Since its move to a single 7pmET airing in August, “Hardball with Chris Matthews” saw a jump of +31% in the A25-54 demo.
MSNBC’s press release, after the jump…