TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Lisa Hsia’

One TV News Executive’s Second Act

Hsia_5.20.jpgTimes are tough for many in TV news-land. ABC and CBS News have gone through painful layoffs, and even the cable networks have felt the sting of a depressed advertising market. But take note kids, even when life gives you lemons, you can still find a way to make lemonade.

Take the example of Lisa Hsia, Bravo’s senior VP of digital media. At today’s mediabistro Circus, Hsia talked about how what put her on a new media path.

Read more

Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!
 

Bravo’s Lisa Hsia: ‘The Connection between Mobile and TV has a Bright Future’

JENNIFER PULLINGER

lisahsia_100.jpg

For Lisa Hsia, senior vice president of Bravo Digital Media, mobile is a “go-to” for TV consumption. Ahead of her talk on the changing broadcast and cable industries at the Mediabistro Circus May 20, writer Jennifer Pullinger asked her, “How will mobile TV change the way we consume TV and video a year or so down the road, or will it still be considered a ‘novelty’?”

“Mobile will be my go-to portable device for TV consumption. It is now! It’s my main screen for social media — Twitter, Facebook, Foursquare — and real time interaction around shows — voting, chatting or watching our latest live Ustream event on The Real Housewives of New Jersey. The connection between mobile and TV has a bright future, whether it’s interacting with content, consuming it on the go, or, in my case, hanging out on the living room couch with my son while I catch a show on mobile and he watches another on the big screen.”

Lisa Hsia explores “The Next Age of Broadcasting” in her upcoming presentation at Mediabistro Circus on May 20 in New York.

circus_2010.gif