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Posts Tagged ‘Lori Rothman’

FBN’s Kevin Magee: ‘We know when they find us, they like what they see’

Fox Business Network, the 3-and-half year old sibling to Fox News Channel, enters a new era Monday as the network becomes a full service client of Nielsen.

As we revealed yesterday, the network has a long road ahead to catch market leader CNBC. But the green shoots are appearing. Tuesday’s 11am hour was the second highest-rated telecast for that hour. Still, FBN EVP Kevin Magee is aware of the challenges: “We have to get the distribution up and get in front of people’s eyes. Because we know when they find us, they like what they see and they stick.”

Magee, who’s had stints at CNBC and ABC News, joined Fox News in 2000 and was given the reigns of FBN at launch. “I always say, people watch people. They watch the anchors they know. I believe that our talent is better than their (CNBC’s) talent,” says Magee. “It’s as simple as that. And we’re breaking through.”

FBN is also breaking through to the most affluent consumers. According to a Mendelsohn survey, which measures heads of households making $100,000 a year, CNBC has about 30% of that market, while FBN is next with 12%, followed by Yahoo Finance (7.6%), Bloomberg (5.9%) and the Wall Street Journal (5.6%).

TVNewser: What do you think being a full service client of Nielsen will mean to the perception of the network?

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What being a Nielsen client means for FBN: ‘We’re having more discussions with more people’

As we reported yesterday, Fox Business Network is going to be publicly rated starting Monday. For the first time, advertising clients, competitors and, well, we will be able to see how the network is performing on a day-to-day basis. It’s taken 3 years and 5 months for FBN to make the leap to become a full service client. By contrast, Fox News Channel became a full service client six months after it went on the air, in April 1997, but the business channel is on an all digital network across the country, except in Manhattan. Bloomberg TV, which has been on the air for 17 years, is still not publicly rated.

TVNewser spoke with John McCann, VP of Ad Sales for Fox Business Network about what this all means.

TVNewser: Why did it take so long? FBN reached the 40 million household threshold a long time ago.

McCann: Well, the industry standard is 60 million. We’re at 57.3 right now, so we’re actually just shy of the industry standard. We have four times as many advertisers as we did at this time last year. And we have been discussing for quite some time when was the right time.

TVNewser: How do you think FBN’s programs will stack up ratings-wise to CNBC?

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Charlie Gasparino: ‘I’d rather be part of a startup…To beat the established winner is so much more satisfying’

Fox Business Network’s Charlie Gasparino is profiled by The New York Daily NewsRichard Huff, and the FBN reporter once again sets his sights on his former employer (and now chief competitor), CNBC:

“The goal here is to beat the hell out of CNBC,” he says. “To beat the established winner is so much more satisfying. It’s so much more exciting than it ever was at CNBC.

“I like to take on the big guys,” he adds. “I’ve been doing it my entire career. Before it was fashionable to beat up on Wall Street, I was doing it.”

The fact that the Fox Business is in fewer homes and has fewer viewers than CNBC only pushes him more.

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FNC Launches Fox News Latino & Honors the 2010 Ailes Apprentice Program Graduates

FNC launched Fox News Latino, a new website, whilst honoring the 2010 Ailes Apprentice Program graduates Tuesday night at the Water Club in Manhattan. Fox News CEO/chair and founder of the program, Roger Ailes hosted the dinner and Bill Hemmer was the MC. Other Fox Newsers in attendance: Geraldo Rivera, Martha MacCallum, Neil Cavuto, Harris Faulkner, new FNC weather anchor Maria Molina, Dr. Manny Alvarez, and from FBN: Lori Rothman, and Eric Bolling.

The apprentice program, created by Ailes in 2003, awards each student a graduate certificate and a stipend. The apprentices are given monthly meetings with their mentors, exposure to all Fox News platforms through job shadows, and a private lunch with Ailes. The Ailes Rising Apprentice Scholarship also launched that night, which awards $10,000 to one student from each sponsoring school: Hofstra University and St. Augustine’s College.

The night was also the kick-off of Fox News Latino, an English-language website for the rapidly growing Hispanic population in the U.S. Will the website one day turn into a TV channel, like CNN en Espanol? “That’s nowhere in sight,” manager Francisco Cortes told The Miami Herald. “Though, trust me, it’s in the back of my mind.” Cortes himself is a graduate of the Ailes Apprentice Program.



Bill Hemmer, Roger Ailes, Anita Sthalasayee, apprentice, for Imus in the Morning and Tom Bowman, Imus EP and Anita’s mentor.

More photos from the event are after the jump…

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Fox Business Rejiggers Dayside Lineup

FBN_Logo092210.jpgFox Business Network is reworking its dayside lineup to make room for its latest hire, former Bloomberg TV reporter Lori Rothman.

Rothman will join Chris Cotter as co-anchor of a new 1 PM program.

At 11 AM, Dagen McDowell and Connell McShane will serve as co-anchors, with Cheryl Casone handling the noon time period solo.

Talking Biz news has the details of the new lineup.

The rest of the dayside schedule will remain unchanged.

Bloomberg’s Lori Rothman Joining Fox Business

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Bloomberg Television reporter and anchor Lori Rothman is joining Fox Business Network, according to Talking Biz News. She will begin in September, and will anchor during business hours on weekdays. Still unclear is how FBN will shift its dayside anchor lineup to make room for Rothman.

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