Fox Business Network, the 3-and-half year old sibling to Fox News Channel, enters a new era Monday as the network becomes a full service client of Nielsen.
As we revealed yesterday, the network has a long road ahead to catch market leader CNBC. But the green shoots are appearing. Tuesday’s 11am hour was the second highest-rated telecast for that hour. Still, FBN EVP Kevin Magee is aware of the challenges: “We have to get the distribution up and get in front of people’s eyes. Because we know when they find us, they like what they see and they stick.”
Magee, who’s had stints at CNBC and ABC News, joined Fox News in 2000 and was given the reigns of FBN at launch. “I always say, people watch people. They watch the anchors they know. I believe that our talent is better than their (CNBC’s) talent,” says Magee. “It’s as simple as that. And we’re breaking through.”
FBN is also breaking through to the most affluent consumers. According to a Mendelsohn survey, which measures heads of households making $100,000 a year, CNBC has about 30% of that market, while FBN is next with 12%, followed by Yahoo Finance (7.6%), Bloomberg (5.9%) and the Wall Street Journal (5.6%).
TVNewser: What do you think being a full service client of Nielsen will mean to the perception of the network?