TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Los Angeles Dodgers’

ESPN The Magazine Issues Statement On Michael Vick Article, Toure Talks Race Switching

ESPN The Magazine editor-in-chief Chad Millman released a statement Friday regarding the controversy surrounding the “What if Michael Vick were white?” article. Below is Millman’s statement.

This past January we decided to dedicate our entire NFL Preview issue to Michael Vick. His story, from All-Pro to inmate and back, had transcended the boundaries of the field and become a flashpoint of conversation. It incorporated sports, society, morality, forgiveness and, yes, race. Among the many questions asked when discussing his crime and punishment – How could he do such a thing? Should he be allowed to play again? Could he ever play again? – was, would he have been punished as severely if he were white? It’s hard to ignore the topic in a fully realized examination of Vick and his impact. As the senior editor of the piece, Raina Kelley, pointed out on CNN [see video here] rather than use vague arguments that skirt the issue, we chose to address it head on. First, in a thoughtful essay by Toure. And, just as important for magazines, with art that lended power to the concept. In the past, designers have challenged readers to consider their views on race by portraying a black Queen Elizabeth II and Pope John Paul II. We had several conversations about how to support the essay with imagery that made people think as much as the words did. Ultimately, the resulting treatment felt like the strongest way to answer the question so many have been asking.

For an upcoming Media Beat interview, we also spoke with the article’s author Toure about how he tackles the issue of race online without offending people. The full interview airs on mediabistro.com September 12, but here’s an excerpt.

Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!
 

5 Things You Need to Know This Week: Marriage, Michele, and Movies

In this week’s episode of “5 Things You Need to Know This Week,” we challenge Michele Bachmann to a staring contest, take a journey through the t-shirt of Novak Djokovic’s dad, and uncover the history behind the annual Nathan’s Hot Dog Eating Contest.

You can also watch this video on YouTube.

Hopkins-Dawson Set For Oct. 15 On HBO

Bernard Hopkins will defend his WBC light heavyweight championship Oct. 15 on HBO when he steps in the ring with Chad Dawson.

It’s Hopkins’ first title defense since he defeated Jean Pascal on May 21 to become the oldest champion in boxing history.

A venue for the fight is in the works and will be announced later this summer.

 

Friday Night Fights Airing In 3D For Second Time

ESPN’s Friday Night Fights will broadcast in 3D for the second time on Friday at 9 p.m. ET (ESPN2, ESPN3D, ESPN Deportes, ESPN3.com).

Joe Tessitore and Teddy Atlas will call the action ringside from the Pechanga Resort Casino in Temecula, Calif.

ESPN’s Feb. 18 telecast from Salisbury, Md., marked the first time boxing has aired in 3D in the U.S.

“3D is most impactful when you have close proximity to the subject. Nothing offers closer proximity than boxing. It truly makes you feel like you have a ringside seat,” said Phil Orlins, coordinating producer for ESPN 3D. Read more

TNT To Broadcast Jim Cornelison Singing National Anthem

TNT doesn’t normally broadcast the national anthem prior to the start of basketball games, but tonight’s Chicago vs. Atlanta contest will be an exception.

Jim Cornelison, the legendary Chicago Blackhawks’ singer, will perform the national anthem prior to the Chicago Bulls game for the first time.

Cornelison often sings alongside the U.S. armed forces during his performances. Fresh off the death of Osama bin Laden, it should be an emotional scene at the United Center.

Nathan's Adding Women's Division For 4th Of July Hot Dog Eating Contest

Move over, Joey Chestnut.

The women of competitive eating want their own spotlight.

Nathan’s is adding a women’s only division to its annual July 4th hot dog eating contest, according to the New York Post.

Serena Williams didn’t have to beat Roger Federer to win the Wimbledon title, and we don’t think Sonya Thomas should have to beat Joey Chestnut,” said Richard Shea, president of Major League Eating, of the top-ranked female. Read more

Video: Jenn Sterger's Good Morning America Interview

Part one of Jenn Sterger‘s exclusive interview with Good Morning America aired Tuesday as the 27-year-old sat down with George Stephanopoulos.

I made it through one segment before I lost interest. Thoughts?

Foxwoods Only Interested in Sponsoring the Last Five Minutes of New York Knicks Broadcasts

You may feel the urge to gamble if you happen to catch the last five minutes of any game on MSG Network during the next five years. Why? Foxwoods will sponsor the final stages of television broadcasts and will take over signage within the arena.

According to statistics, ratings for New York Knicks and New York Rangers games jump 25 percent during the last five minutes. Those numbers, of course, depend a bit on whether the teams are competitive (win streak!) but a sports-marketing consultant tells The New York Times “the upside far, far outweighs the downside.”

In addition to the increased viewership, the final five minutes appeal to advertisers because consumers are engaged. We would think this might be a negative thing since being engaged with the game at hand would mean the viewer wasn’t going to be distracted by advertising, but whatever, we’re not the marketers. Also, the final five can take forever, meaning Foxwoods will be ever-present for a long stretch of time.

What does the casino get for its reported $1 million per year? Read more

Sunday Night Football Earns 13.0 Overnight Rating

NBC’s Sunday Night Football contest between San Diego and Indianapolis earned a 13.0 overnight rating and 19 share, up slightly from last year’s Week 12 game (Pittsburgh-Baltimore).

For the 12th straight week, Sunday Night Football was the top program of the evening and helped NBC win the primetime (7-11 p.m.) ratings for Sunday, defeating second place CBS by 23 percent.

Locally, the game earned a 42.9 overnight rating and 55 share in Indianapolis and a 39.2/56 in San Diego.


MTV2 Gets Into the High School Football Game

Perhaps in an attempt to cash in on the Friday Night Lights audience, MTV2 will air The Ride: The Road To The U.S. Army All American Bowl.

The “docu-series” follows eight high school quarterbacks as they try to win a spot in the 2011 U.S. Army All-American Bowl.

“We are pleased to partner with Backfield Productions, LLC to bring The Ride to MTV2,” Eric Conte, SVP, programming and production, MTV2, said in a statement. “The Ride: The Road To The U.S. Army All American Bowl is a courageous journey, blending elements of competition, intense passion, and heartache that undoubtedly will resonate with MTV2 viewers. Watching these eight young high school football players compete for their ultimate dreams taps right into the vein of our young male audience and is sure to touch and inspire both die-hard and casual football fans alike.”

The quarterbacks after the jump. Read more