The sports marketing and media executive comes to the Pac-12 from OnSports, a consulting firm Stevenson founded in 1997. In fact, the then-Pac-10 was one of Stevenson’s clients along with the likes of the PGA Tour and NASCAR.
Stevenson discussed the importance of striking a deal with the satellite companies for the national and regional networks along with what content Pac-12 fans can expect across their digital properties.
SportsNewser: The then-Pac-10 was one of your OnSport clients. How much did your prior relationship with the conference come into play when Larry Scott called you about the position?
Gary Stevenson: From my prior relationship with the conference, I got a real understanding of what the conference brand and the schools brand stood for. That was intriguing to me. Anytime you’re going to launch a network, it’s important what the brand is that’s affiliated with the network. We have such a huge start because the brand is on such an excellent level. Read more