News VIPs conducts surveys primarily related to NBCUniversal properties. NBCU is known to be their client.
As ICN notes, much of the survey was fairly typical, asking about the types of segments and guests viewers may be interested in, but there was also something else: The Wall Street Journal name. If you aren’t caught up: News Corp. purchased Dow Jones, publisher of the Journal few years ago, and at the time said it hoped to feature WSJ branding on Fox Business Network. However, WSJ already had a 10-year deal with CNBC, a deal now set to expire.
It’s 2012…the year that the Wall Street Journal/CNBC deal is supposed to expire. Conventional wisdom has been that the WSJ’s owner News Corp. is going to put the WSJ brand and its staff on FBN. I hadn’t considered the possibility that this likely WSJ scrubbing by CNBC would extend to syndication but this question surely must be gauging viewer opinion on what would/might happen if CNBC is forced to drop the WSJ name from this show.