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Posts Tagged ‘Mark Rosenthal’

Mark Rosenthal Out as CEO of Current TV

Changes are afoot at the top of Current TV. CEO Mark Rosenthal will be stepping down from his post, with co-founder and former CEO Joel Hyatt taking over. The move comes as Current has launched a new brand identity focusing on news, commentary and non-fiction programming built around Keith Olbermann. Ad Week first reported the news.

“During Mark’s tenure, Current has become a focused cable network with a world-class leadership team, a new brand identity, a move towards long-form, ratings-driven factual programming, and a solid foundation for growth,” said Current in a statement. “These results helped pave the way for Current’s recent successful launch of Countdown With Keith Olbermann and the network’s major strategic shift to become a political commentary and news analysis network, with a clear, progressive point of view.”

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Current CEO on Olbermann Ratings: ‘It’s a marathon for us’

Current TV CEO Mark Rosenthal spoke to Ad Week about Keith Olbermann and “Countdown’”s ratings. As we reported this week, ratings for week two were down from week one, but Rosenthal is not concerned. If anything, he seems happy that Current is being mentioned:

“Numbers are going to go up and they’re going to go down,” Rosenthal said of the decline. “It’s a marathon for us. And the show will build over time as more and more people continue to find Current, or continue to demand Current and cable operators continue to add it.” Current is confident enough in Olbermann’s viewership that Rosenthal says the network is making ratings guarantees to ad buyers.”

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Current TV Plans Its Reinvention: Part MSNBC, Part Discovery Channel, With More Professional Content

When Current TV was founded in 2005 by Vice President Al Gore and Joel Hyatt, it was meant to be the social media network. Viewers would contribute content, and even design ads. Five years later, and that idea has still failed to gain traction.

Now Current, with the guidance of former MTV programming chief Brian Graden and former MSNBC host Keith Olbermann, hopes to reinvent itself as a younger-skewing non-fiction network. One part MSNBC, one part Discovery Channel, with a little bit of MTV thrown in for good measure.

This morning Current held a preview of its “Upfront” presentation to advertisers at the Paley Center for Media in New York, and TVNewser was there as Gore, Hyatt, Graden and Current CEO Mark Rosenthal previewed the network’s upcoming programming slate.

There seem to be two lineups in development: the first is a news and political lineup, led by Olbermann, as well as the network’s well-received documentary series “Vanguard.” Olbermann was top of mind at the breakfast, with Gore calling him “one of America’s great provocateurs” while Hyatt was even more effusive, saying of Olbermann:

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Keith Olbermann To Host Primetime Series, Serve as ‘Chief News Officer’ for Current TV

Former MSNBC “Countdown” host Keith Olbermann will host a one-hour nightly program on Current TV starting later this Spring.

Olbermann will also have an equity stake in Current as part of the deal.

Olbermann made the announcement on a conference call with reporters this morning, joined by Current co-founder and former Vice President Al Gore, Current co-founder Joel Hyatt and Current CEO Mark Rosenthal.

“Nothing is more vital to a free America than a free media. Nothing is more vital to my concept of a free media than news that is produced independently of corporate interference,” Olbermann said. “In Current Media Al Gore and Joel Hyatt have created what is in my opinion the model truth seeking entity.”

Olbermann says the program “will be, for all intents and purposes, an improved and amplified and stronger version of the show I just did at my previous network,” though he added that the name and time period are still being worked out.

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Current TV’s ‘Twin Pillar’ Strategy to Gain Relevance

The Daily Beast’s Peter Lauria writes about Current TV, the news network co-founded by former Vice President Al Gore. Current was originally conceived as a news channel for young people where much of the content came from user generated material.

The network failed to gain traction with viewers and distributors, and has since been undergoing a radical revamping.

While consultant Brian Graden looks to be focusing on the entertainment side of things, Current also has plans to make a larger push for TV news, with a focus on documentaries and investigative reporting, two areas where the cable news channels have dedicated less resources over the last few years.

There will also be a notable holdover from the network’s existing program lineup:

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