MSNBC continued its run as the #2 cable news network for Q2 2012 but is also experiencing declines, double digit in most cases. In Primetime, MSNBC is down -13% in Total Viewers and -17% in younger viewers. In Total Day viewership is down -10% in Total Viewers and -17% in younger viewers.
The ratings for Q2 2012:
- Primetime (Mon-Sun): 689,000 Total Viewers / 217,000 A25-54
- Total Day (Mon-Sun): 394,000 Total Viewers / 129,000 A25-54
All of MSNBC’s primetime shows topped CNN’s primetime shows for the quarter: Ed Schultz over Anderson Cooper at 8pm by +84% in Total Viewers and +45% in A25-54 viewers; Rachel Maddow over Piers Morgan at 9pm +88% / +99%; and Lawrence O’Donnell over Cooper at 10pm, +77% / +54%.
Still, most of MSNBC’s signature shows are down double digits in younger viewers: “The Ed Show” is down -26%; “The Rachel Maddow Show” is down -18%, and “Last Word” is down -20% as is “Morning Joe,” though “Joe” is still a solid #2 in the time period behind “Fox & Friends” (which is down -11% in younger viewers).
MSNBC’s opinion shows have given a lift to weekend mornings. “Up with Chris Hayes” tops CNN in younger viewers from 8-10amET on Saturday and Sunday. While “Melissa Harris-Perry” has grown viewership in the 10–Noon time period +9% and +20% on Saturday and Sunday, respectively.
More details in the MSNBC release after the jump…