In mid-to-late February, CNBC will formally unveil a new set on the floor of the New York Stock Exchange. The location of the set (in the middle of the floor in a spot formerly occupied by trading booth #9) and the size of it (12 feet wide, 23 feet long, 12 feet high, 16,000 pounds), are unprecedented for a financial news outlet.
“We love buzz, and every morning they are going to ring the bell up in that balcony, it will be like broadcasting from Times Square, where every day is New Years Eve,” CNBC anchor Carl Quintanilla told us on the NYSE trading floor.
Indeed, the set is no more than 10 feet from where the opening and closing bells are rung, directly underneath the balcony that viewers routinely see on cable news (see below).
CNBC will be keeping its space on a separate balcony overlooking the trading floor, where it will be used primarily by producers and technicians, who can control small robotic cameras that will be mounted to a custom track system on the new set. Quintanilla says that being at ground-level will be a significant upgrade to the current setup.
“The balcony has been a great home, [Mark] Haines made it work, but sometimes we feel like Statler and Waldorf from the ‘Muppet Show,’ commenting from the balcony,” Quintanilla says. “Here [motions to the set] you are in arms reach of the traders making markets and stocks, it is as close as you can get.”