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Posts Tagged ‘Michael Jordan’

Spike Lee: My First Big Break

In the latest episode of mediabistroTV’s “My First Big Break,” we talk to legendary filmmaker Spike Lee.

While Lee is well-known for his movies, did you know that if it wasn’t for NBA superstar Michael Jordan and a pair of Nike Air Jordan sneakers, Lee–and Nike–might not be the icons they have become today? It all came down to a risky commercial shoot.

“So Michael Jordan could easily have said, ‘I can’t take a chance on this young gun, this young boy, just give me the reels of the top guys on Madison Avenue.’ But Michael Jordan didn’t do that,” the Red Hook Summer director recalls. “For some reason, he decided to give me a shot. And the commercial I did with Michael Jordan ended up being some of the greatest campaigns ever in the history of advertising and Nike took off.”

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now! 
 

Gary Stevenson Hired To Run Pac-12 Enterprises

The Pac-12 has hired sports media and marking executive Gary Stevenson to lead the Conference’s new Pac-12 Enterprises company.

Stevenson’s 30-plus years of experience includes stops at the Golf Channel, the NBA, and the PGA Tour. He’s also head of his own consulting firm, OnSport.

According to the release, “Stevenson will oversee a diversified and integrated media company, including the Pac-12 Networks, the Pac-12 Digital Network, and Pac-12 Properties, which will handle all sponsorship, licensing and event management (including the new Pac-12 Football Championship Game and Pac-12 Basketball Tournaments] for the Conference. He will also be responsible for creating a new integrated sales team across all of the new Conference owned media and event platforms, and for creating and executing a strategy to extend Pac-12 programming to international audiences, especially in the Pacific Rim, where the Conference already enjoys wide recognition for the quality of its athletic competition and for the prestige of its member universities’ academic and research programs.” Read more

Deadspin Posts ESPN's Standards and Practices Manual

Deadspin obtained a copy of ESPN’s Editorial Guidelines for Standards and Practices and has re-printed it in full on their website. The manual outlines editorial and advertising guidelines for the World Wide Leader, including restrictions on when condom commercials should be aired (Condom advertisements may not air in any programming ESPN reasonably believes to have significant audience concentrations or appeals to persons under age 17.)

Deadspin takes ESPN to task for what it describes as situational ethics.

In the section on “Civil suits,” which addresses ESPN’s cockeyed treatment of the Ben Roethlisberger story, the entry makes some sensible points about the tricky nature of civil cases and rightly urges “extreme caution” in deciding whether to cover these stories. And then, a few paragraphs later:

“Perhaps, most significantly, is the Associated Press reporting it?”

In other words, let’s let a couple of guys in the AP’s Reno bureau or wherever determine corporate policy for the largest sports media outfit in the world. That’s fine. A little craven, but fine. I’m all for situational ethics. ESPN is a great big monument to situational ethics. Everyone knows that, except maybe the yammering Poynter lady. That’s why a formalized guide to standards looks so silly in a company whose only inviolable standard, that I can tell, is that the folks in charge get to make shit up as they go along.

Yeah, that’s really no different from any other huge company. The bottom line is don’t mess with the brand. If you think the brand is a nest of hypocrisy, well then, mess away. Just be prepared to deal with the consequences.

Fox Sports Chief Named to Board of Stats LLC

Eric Shanks, chief operating officer of Fox Sports Media Group and overseer of Fox Soccer, SPEED, Fuel TV and FoxSports.com, has been named as the fourth board member of Stats LLC, a leading provider of sports statistics and content.

Shanks joins Tom Curley and Ken Dale of the Associated Press and Gary Ehrlich of Fox Sports Enterprises to complete the board of STATS, which is co-owned by the Associated Press and News Corp.

“STATS is one of the most innovative companies in sports today,” said Shanks. “I feel privileged to join this exciting and dynamic team, and look forward to providing my expertise wherever possible.”

STATS chief executive officer Gary Walrath said, “We are fortunate to have the leadership, vision and tremendous expertise of Eric Shanks as we continue to advance STATS’s mission to revolutionise the way sports contests are viewed, understood and enjoyed.”

Judge Orders Jay Mariotti To Stand Trial

Jay Mariotti was ordered Tuesday to stand trial on three felony charges – stalking, domestic violence and assault – stemming from an incident with his ex-girlfriend.

Los Angeles Superior Court Judge Mark Windham found enough evidence to require the 52-year-old former ESPN personality to proceed with trial.

In addition to the three felony charges, Mariotti faces two misdemeanor counts of disobeying a domestic court order.

Mariotti is due back in court on July 12.

Colts' Owner Irsay In War of Words With Kornheiser

Colts’ owner Jim Irsay recently claimed on Twitter that he and Colts’ center Jeff Saturday could end the NFL lockout “on cocktail napkins, over a long lunch at Rick’s Boatyard . . . it’s not that hard!” Tony Kornheiser, co-host of Pardon the Interruption on ESPN and host of a Washington D.C. radio show, scoffed at Irsay’s suggestion, saying, “Jimmy Irsay, who inherited his team. Worked very hard in the American way. He was in what Dan Jenkins used to call ‘The son business.’ He inherits a team, and now he says, ‘Jeff Saturday and I could hang out, we could go clubbing, we could work this out on a napkin at Ralph’s Boathouse.”

Irsay was not going to let this go unchecked, so he dusted off his resume and shared it on Twitter, all but asking Kornheiser to drop his drawers and compare sizes: “When he can win 115 games n a decade, build a top 3 stadium,win n host a Super Bowl,then he can chirp! I think he used 2 b Bill Tobin’s mailman…but that would b an insult 2 mail men! I just droppin’ knowledge…”

 

(H/T to Game On)

ESPN Might Supplement Olympic Bid with Offer of Disney Marketing

In an effort to keep up with NBC’s Olympic bid offer, ESPN might supplement its TV rights proposal with the additional marketing strength of Disney, Sports Business Daily reports.

Think Mickey Mouse with the Olympic rings. That’s what ESPN is considering…A deal being considered would make Disney a member of The Olympic Partner (TOP) program, the International Olympic Committee’s marquee sponsorship group, and grant the entertainment company licensing and intellectual property rights. Disney and ESPN executives haven’t made a final decision about how such a deal would be structured, and it’s unlikely the company would pay the $100 million over four years that other TOP partners pay. But senior sources close to the company’s bid believe a Disney sponsorship would distinguish it from its broadcast competitors during rights negotiations by marrying the Olympic rings with Disney’s immense global entertainment assets and familiar content popular with youth across the globe.

In 2003, during the last Olympic rights bidding, NBC’s parent company GE agreed to a $200 million deal to become a TOP sponsor for the 2005-08 and 2009-12 quadrenniums. That $200 million commitment was added to the $2 billion NBC bid for the 2010 and 2012 Olympics, bringing the total value of the deal to $2.2 billion and dwarfing other bids.

The International Olympic Committee will hold bidding for the 2014 Sochi and 2016 Rio de Janeiro TV rights package on June 6-7 in Lausanne, Switzerland. Organizers have said they expect to match or exceed the $2 billion that NBC paid in 2003.

Michele Tafoya Reportedly Leaving ESPN For NBC

Monday Night Football sideline reporter Michele Tafoya is leaving ESPN for NBC, according to Sports Business Daily.

Tafoya was in negotiations with ESPN on a new contract, but both sides decided to go their separate ways Wednesday.

Tafoya joined ESPN/ABC Sports in January 2000.

It’s not known what her role will be at NBC.

 

Soccer Star: "I Regret not Kicking him Harder."

David Hirshey, HarperCollins’ executive editor who moonlights as a soccer writer, speaks with former Manchester United star Eric Cantona. In the interviews, Hirshey asks the hot-headed Frenchman about, well, being a hot-headed Frenchman (and another hot-headed Frenchman). The results, predictably, are wonderful.

DH: Is it just a coincidence that the other most famous incident of a player losing his sangfroid also involved a Frenchman? Is there something in the water in Marseille, where you and Zidane grew up, that turned you both into excitable boys?

EC:There is nothing wrong with Marseille. We both came from immigrant families who worked very hard so we could play football. Marseille gave us a good education about life.

DH: Have you ever talked to Zizou about his head-butt in the 2006 World Cup final?

EC: No, we don’t speak about these things. He’s younger than me, so I have not spent much time with him. I think the craziest thing he did in the World Cup final was the way he took the penalty kick. That is what I prefer to remember, not the head-butt.

DH: Zidane has since said that he’s sorry for his cheap shot. Do you have any regrets about what you did at Selhurst Park?

EC: Yes, I regret not kicking him harder. We are not all saints. I know there are some players who take their image very seriously.

UConn Women No Match For Beef 'O' Brady's Bowl

The Beef ‘O’ Brady’s Bowl: 2.0 overnight rating.

University of Connecticut vs. Florida State: 1.0 overnight rating.

I guess those miserable bastards decided to watch college football last night instead of the Huskies 89th consecutive victory.

[H/T John Ourand)

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