Bidding for the 2014 and 2016 Olympic rights begins next year and Mediapost’s David Goetzl takes a look at whether new NBC owner Comcast will place a high priority on keeping the Games on the Peacock.
His conclusion? Absolutely.
Comcast will spend whatever it takes to keep the Olympics on NBC when bidding for the 2014 and 2016 Games kicks off next year. ESPN may force it to pay more, but Comcast will top ESPN’s bid on every round as the International Olympic Committee considers each side’s latest offers.
Part of the Comcast takeover deal was that the new owners wouldn’t alter the network’s big-time sports efforts. In short, new NBCU CEO Steve Burke can’t afford to lose the Games, even if they might lose money. (A consulting firm predicts the 2014 Games will break even, while the 2012 ones will lose $100M.)
Goetzl mentions that ESPN will eventually stop bidding because “the consistently top-rated Olympic events appeal to women, a group not in the ESPN wheelhouse.” But wait, didn’t the Worldwide Leader just launch a site for women? Read more