The New York Post’s Michael Shain reports that CNN is looking to non-news programming, such as reality shows, to help shake up its lineup. That shouldn’t be too surprising, as the addition of Anthony Bourdain to its weekend lineup next year has long been seen as just “step one” in a process to reshape the network’s weekend lineup.

Here’s what Shain reports the network is looking for:

A late-night talk show featuring a panel — an 11 p.m. version of “The View.”

* Five new reality shows to air on Saturday and Sunday nights — to compliment traveling chef Anthony Bourdain, who is set to debut a new Sunday night CNN show starting early next year.

* A hunt for new on-air personalities outside of traditional TV news. Bourdain is the “prototype” for the new star CNN is now looking for, it is telling Hollywood agents.

A producer with his own production company confirmed to me that CNN has been knocking on doors looking for some new (or even old) concepts and talent. Here’s what he told me:

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• Ed O’Keefe is leaving ABCNews.com for Planet Daily, where he’ll be editor-in-chief of the new social video news start-up. O’Keefe has been with ABC News 12 years, joining as a desk assistant in Washington.

• Kathryn Kudravi joins CNN as the editorial director for CNN Sports, a new position. Kudravi joins from ESPN where she spent the last 10 years. In her new Atlanta-based job, Kudravi will be the primary sports liaison to CNN managers.

• “ABC World News” has swapped out the voice of “Dirty Jobs” host Mike Rowe, for another ABC News announcer. The change happened last week. We asked ABC why, but weren’t given an answer. Rowe had been the voice of “World News” since Dec. 2009.

The AP’s David Bauder reports Morgan Freeman is the new announcer for the “CBS Evening News with Katie Couric.” Since Couric’s first night in the anchor chair in Sept. 2006, the announce was done by CBS News legend Walter Cronkite who died last summer.

“As comforting as it is to look back on the great career that Walter had, we’re looking forward now and we just felt it was the right time to make the move that at some point had to be made,” CBS News and Sports president Sean McManus tells Bauder.

Insiders tells us there have been on-and-off discussions with Freeman for some time. He has a relationship with Couric going back to the “Stand up to Cancer” specials. Morgan’s voice will premiere on tonight’s broadcast.

All three network broadcasts now have celebrities as their announcers. Michael Douglas began announcing “NBC Nightly News with Brian Williams” on Dec. 17, 2007.

And Mike Rowe, best known for hosting Discovery’s “Dirty Jobs” debuted as the voice of ABC “World News with Diane Sawyer” last month.

> Related: A Mike Wallace “60 Minutes” profile of Morgan Freeman from 2005.

During a chat with ABC News executive Jon Banner this morning, we learned the new announcer for ABC’s “World News with Diane Sawyer” is Mike Rowe host of “Dirty Jobs” on Discovery Channel. Rowe is also a spokesman for Ford.

“I’ve admired his voice and his work for a long time,” Banner tells TVNewser. “The style of his voice is a little bit more conversational rather than shouting from the rooftops.” Rowe replaces Bill Rice who had been the announcer for World News for many years.

More of our conversation with Banner later on TVNewser…

• Click continued to see the open/close of “World News with Diane Sawyer” which includes Rowe’s voiceover…

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