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Posts Tagged ‘MLB Network’

Cubes: (Video) MSNBC’s Former Home Now a Field of Dreams for MLB Network

In this episode of “Cubes,” we tour the headquarters of MLB Network, which is the former home of MSNBC, in Secaucus, New Jersey. The impressive space, which is also home to MLB Productions, features multiple studios, a vast library of archival footage, and an indoor baseball field, complete with dugouts, stands, and a digital scoreboard. The place will be buzzing over the next few weeks as the network is set to air more than 150 hours of live coverage of the 2011 MLB postseason.

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Video: New ESPN Promo for Monday Night Football

This is the first of three new 3o-second spots for Monday Night Football on ESPN, and it premieres today. This spot, called “Animal Control,” features an animal control officer who gets called to a home visit at an inopportune time.

Pretty funny stuff.

Future MNF promos will work off a similar theme of job abdication and debut closer to ESPN’s regular-season doubleheader debut on Sept. 12. Those spots are called “Plumber,” “Construction Worker,” “Food Inspector,” and “Police Officer.”

Capitol One, Castrol Edge Return As Presenting Sponsors Of ESPY's

Sponsors Capital One and Castrol Edge will once again present the ESPY Awards from the Nokia Theatre at L.A. Live in Los Angeles.

Along with co-presenting the show, both companies will serve as co-presents of the nomination show, ESPY voting, and an individual award – the Capital One Cup, recognizing excellence in collegiate athletics, and the Castrol EDGE “NFL Strongest Performance” award.

EA Sports, Gatorade, GMC, Hennessy, MGD64 and SuperCuts return as associate sponsors and newcomers include Jack Daniel’s Tennessee Honey, K-Swiss, HP and 20th Century Fox.

The ESPY’s “Vault of Secrets” pre-party will once again be sponsored by Hennessy and MGD64 returns as presenting sponsor of the official ESPY’s Post Party.

The 2011 ESPY’s airs live July 13 at 9 p.m. ET on ESPN.

 

 

 

 

 

 

Sirius XM Radio To Carry The 2011 Triple Crown

Sirius XM Radio will broadcast all three races of thoroughbred racing’s Triple Crown thanks to an agreement with the Horse Racing Radio Network.

Starting with the 137th Kentucky Derby on Saturday, May 7, Sirius and XM radio listeners will

Sirius and XM radio listeners will hear HRRN’s broadcast of the 137th Kentucky Derby (May 7), the 136th Preakness Stakes (May 21), and the 143rd Belmont Stakes (June 11). All three race broadcasts will air live starting at 5:00 pm ET. Read more

President Obama Has Kansas Over Ohio State In NCAA Tournament

We hinted yesterday that President Obama was leaning towards Pittsburgh in his NCAA bracket.

Well, he’s done filling out his bracket, and there’s no wonder he likes the Panthers – - Obama has each of the four No. 1 seeds advancing to the Final Four.

Booooring.

In the national championship, he has Kansas defeating Ohio State.

“Kansas has more firepower,” Obama told Andy Katz of ESPN. Read more

Should ESPN "Do More for Dogs"?

Michael Vick sure is getting a lot of air-time these days (and endorsements).

One person thinks ESPN (and, presumably, other networks that cover the quarterback) should promote better treatment of dogs since they are spending so many minutes talking about Vick.

I watch or listen to ESPN Radio’s Mike and Mike in the Morning every day it’s on and today is no exception. Just a minute ago they were talking about Vick and the Eagles. It would be great if they could get their vaunted research department (Russel Baxter if you follow the show) to dig up a dog-related stat and share that every time they mention Vick. A very simple thing to do and it would go a long way to reaching an audience that hasn’t been as sensitive to the dog issues that we, as a society, have created in our country.

Now we’re not against dogs or the human treatment of animals or anything along those lines. But that is a patently absurd suggestion.

(H/T Sports Media Watch)

NFL Network Taps New SVP of Programming

Mark Quenzel will join the NFL Network as senior VP of programming and production.

The former senior VP of programming and production will work under NFL Network president Steve Bornstein, who also (wait for it) previously worked at the Worldwide Leader.

Quenzel had been EVP of park strategy and management at Six Flags Entertainment Corp.

The NFL Network scored a hit with its broadcast of the NFL Draft in April. On Thursday, finishes up its seven-week countdown of the top 100 players

Lou Holtz Silenced When It Comes To Politics

You can officially add ESPN to the list of places where you shouldn’t discuss politics or religion.

After Lou Holtz had some choice words to say about House Speaker Nancy Pelosi, an ESPN spokesperson said the 73-year-old would be silenced when it came to politics.

“We have discussed this with him and he will not be involved in any future similar efforts,” said Mike Soltys of ESPN.

In an e-mail sent Tuesday on behalf of the National Republican Congressional Committee, Holtz was urging support for Republican candidates in the upcoming November election.

“You see, despite the slew of positive polls and media reports on our Party’s terrific chance to recapture the U.S. House majority, the truth is the ball is still on the 20-yard line with plenty of time on the clock,” Holtz said.

At the conclusion of the e-mail, Holtz suggested GOP leaders in the House are well positioned to “fire Nancy Pelosi” in November. Read more

JetBlue Airlines To Carry NFL Sunday Ticket For Free

Great news for frequent flyers who find themselves traveling on Sunday.

JetBlue Airlines will add the NFL Sunday Ticket to its existing DirecTV in-flight free package starting on Oct. 3.

In order to make room for the Sunday Ticket, some of the existing 36 free channels will be replaced on game days to ensure that every Sunday NFL game during the regular season is made available.

Did I mention for free?

Instead of watching that episode of Jersey Shore on MTV for the third time, you will be able to keep track of your favorite team 30,000 feet in the air.

JetBlue Airlines are the official airlines of the New York Jets and the Buffalo Bills.

I was Team Virgin America, but the addition of the Sunday Ticket might force me to reconsider the next time I’m booking a flight.

Pepsi Gets Back in the Super Bowl Game

Oh good, it’s time to talk about Super Bowl advertisements again.

The USA Today reports that Pepsi will jump back into the ring, promoting Pepsi Max – which is struggling against Coke Zero – with three ads. Last year, the brand chose to go the online route and avoiding splurging on the most-watched game in television history. Mistake.

The brand will offer a reward for consumer-created ads that (synergy alert!) finish high in USA Today‘s Super Bowl Ad Meter. Last year, Snicker’s Betty White ad finished first, followed by the Doritos’ human collar spot.

Fox has sold more than 90 percent of its available slots for the February game, much better than last year when multiple brands opted out due to economic reasons and the network was forced to hold a last-minute sale for its remain inventory.

(H/T Fang’s Bites.)

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