TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘msnbc.com’

NBCU Spent $195 Million To Buy Back Half Of MSNBC.com

Thanks to Comcast’s 10-K filing with the Securities and Exchange Commission, we now know how much NBCUniversal spent to buy back the 50% of MSNBC.com that was owned by Microsoft.

The total purchase price for Microsoft’s stake was $195 million, “net of $100 million of cash and cash equivalents held at MSNBC.com that were acquired in the transaction,” according to the SEC filing.

The deal, which was signed last July, saw NBCU take control of the site and its employees, and redirected visitors to a new site called NBCNews.com. MSNBC.com is in the process of being transformed into a site dedicated to the politics-centric cable news outlet.

It is a fascinating deal because websites tied to TV operations are rarely if ever broken out financially. The purchase price means that Microsoft and NBCU valued MSNBC.com at around ~$500 million. It is not a perfect science, but general traffic stats have MSNBC.com slightly behind CNN’s digital properties, and almost double that of Fox News Channel’s digital properties. Obviously advertising sales and revenue models can vary from company to company, but it at least gives a ballpark estimate of the value of some of these digital properties.

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!
 

Bin Laden Killed: msnbc.com Video Streams Top Michael Jackson Memorial

The death of Osama Bin Laden topped the memorial service for Michael Jackson in terms of online video streams served by msnbc.com, as the site said it totaled more than 21 million for Monday as of 6 p.m. ET, topping the 19 million July 7, 2009, when the King of Pop was remembered.

The recent earthquake and tsunami in Japan holds the msnbc.com record, with more than 40 million streams.

As for Sunday, msnbc.com served more than 1.73 million online views of the announcement of Bin Laden’s death by President Barack Obama, and page views for the day were 38 percent above the site’s Sunday average.

Japan Photos, Video Set March Marks for MSNBC Digital Network

Much like rival CNN.com, the March 11 earthquake and resulting tsunami in Japan produced records for the MSNBC Digital Network in March, with photo slideshows and the PhotoBlog on msnbc.com performing exceptionally.

A total of 670 million slideshows were viewed via the MSNBC Digital Network during the month, setting a new mark and topping the previous record-holder — January 2010, when Haiti suffered an earthquake — by 63 percent.

Interactive panoramic images from MSN Japan helped to boost PhotoBlog to a strong March.

Other strong March performances were turned in by the sites for: Today, which set a new monthly site record with 67.9 million video streams, 7 percent above its previous record, reached in January; NBC Nightly News with Brian Williams, which bested its previous site record for monthly video streams by 30 percent, tallying 37.7 million; The Rachel Maddow Show, which saw its 10.7 million video streams top its previous mark by 53 percent; and Dateline, which served 8.1 million video streams in March, 40 percent more than its prior best.