With the current collective bargaining agreement set to expire on midnight Thursday, not only will the NBA find itself in the middle of a lockout, but NBA.com will be impacted as well, according to ESPN.com:
“That’s because the moment the clock strikes midnight on the current CBA, all those images and videos of NBA players have to disappear off NBA-owned digital properties. Depending on how you interpret “fair use,” the prohibition could include the mere mention of a player’s name on an NBA-owned site, though different teams have different interpretations of this particular stipulation.
Over the past few weeks, NBA website administrators and support staff have endured two-hour conference calls and countless planning sessions to figure out how to eliminate all these photos, highlights, articles and promotional features from the sites.
There are additional gray areas that are still up for discussion: What about a photo of a Lakers fan wearing a No. 24 Kobe Bryant jersey? What about a retrospective feature on the John Stockton-Karl Malone Jazz teams? Do tweets from the team’s official Twitter feed that mention a player and/or link to an image need to be deleted? How about Facebook posts? Read more