Mike Tyson‘s transformation from ear-biting boxer who offered to eat an opponent’s children to pigeon-kissing vegan is apparently complete. Tyson, whose television series on racing pigeons, Taking on Tyson, runs on Animal Planet, is now starring in a Last Chance for Animals ad campaign that has him kissing a pigeon beside the words “Vegan: Love Animals, Don’t Eat Them.”

Apparently Iron Mike watched the ending of Rocky IV and took Rocky Balboa’s words to heart: “If I can change! You can change! Everybody can change!”