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Posts Tagged ‘New Day’

April 2014 Ratings: CNN #2 in Total Day, Primetime Demo for Second Straight Month

For April 2014, CNN rose to number two in total day viewers, and placed second in the total day and primetime demo category for the second consecutive month. The network remained in third place in primetime total viewers behind MSNBC.

The ratings for April 2014 (Nielsen Live + Same Day data):

  • Primetime (Mon-Sun): 532,000 Total Viewers / 191,000 A25-54
  • Total Day (Mon-Sun): 420,000 Total Viewers / (134,000 A25-54

Compared to the same month last year, CNN is down double digits across the board:-34% in viewers and -41% in the demo for total day and -42% in both primetime measurements. All of the big three cable news networks are down compared to the same time period last year, when the networks covered the aftermath of the Boston Marathon bombing.

In primetime, “Anderson Cooper 360″ was down -46% in total viewers and -49% in the A25-54 demographic compared to April 2013. “Outfront with Erin Burnett” was down -47% in total viewers and -49% in demo viewers. Both programs ranked #2 in the primetime demo.

CNN’s morning show, “New Day” ranked as the #2 morning show in both total and demo viewers.

CNN’s press release after the jump.

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Ratings: Three Months of CNN’s ‘New Day’

NewDayAnchors304x200As “New Day” marks three months on the air, there is good news and bad news for the CNN morning show. Although “New Day” lags behind “Fox & Friends” and “Morning Joe” in the ratings, it is the only show of the three to grow compared to the same time period last year.

From June 17 to September 17, “New Day” averaged 309,000 total viewers and 110,000 A25-54 viewers, placing third among the cable news morning shows in both ratings measurements. Despite that, the show improved on its year-ago averages, up +33% in total viewers and +18% in the A25-54 demographic.

By comparison, “Fox & Friends” and “Morning Joe” were both down year-over-year for the same three-month period. Fox News declined -3% in total viewers and -22% in the demo and MSNBC declined -12% and -19%, respectively.

The averages from June 17 to September 17 (6-9amET):

Fox News: 1,069,000 total viewers / 241,000 A25-54

MSNBC: 385,000 total viewers / 127,000 A25-54

CNN: 309,000 total viewers / 110,000 A25-54