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Posts Tagged ‘Nicolas Mahut’

Sirius XM Lands Manchester United, Stock Explodes

This is a surprise. Sirius XM inked a multi-year deal with Manchester United and watched its stock price soar to a 52-week high.

The agreement makes the Internet venture the official U.S. radio broadcaster of the English Premier League club. Sirius XM will air Man U’s official club broadcast.

“Manchester United is one of the most famous and widely followed sports franchises in all of the world and we’re thrilled to offer our listeners access to every one of their Premier League matches,” Sirius president and chief content officer Scott Greenstein said in a release. “Fans across the U.S. will be able to tune in to live play-by-play through their radios, through their computers and through the Sirius XM App.”

The stock is up 150 percent over the last year.

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Mike Florio, Pro Footbal Talk Going to Sunday Nights

When NBC Sports partnered with football blog Pro Football Talk and its founder Mike Florio last year, the goal was to boost the company’s web presence. Now it seems, it is going both ways.

Florio announced late last night that he will be appearing on the “Sunday Night Football” post-game show with Bob Costas this upcoming season. His will be starting September 12, following the Washington Redskins-Dallas Cowboys matchup. He will also be taping a web-only feature with Rodney Harrison during each SNF game.

Florio is not a stranger to TV, as he notes in his post he appeared during the halftime show for a handful of Notre Dame games on NBC last season.

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ESPN Airs Real 'Friday Night Lights,' Bothers Locals

Sometimes, seeing how the TV sausage is made is not the most pleasant experience. Take the example of the fine folks of Folsom, California which hosted ESPN last week when the network televised a high school matchup between Folsom and nearby Grant.

The coaches, players and local media were excited… until they got a taste of what TV is all about:

“The national exposure is great for the kids and the fans, but being told exactly what you could have on your sideline, like water buckets, is new to me,” Grant coach Mike Alberghini said. “During a game, I’m in a tunnel vision of thought and anger, but this was (different).

It may be new to him, but that is how ESPN-and most other TV networks-operate. Did the network inconvenience some people? Perhaps, but what ESPN did was not all that bad.

A commenter on the story nailed it:

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