There’s plenty of good news heading into the weekend’s NBA All-Star Game. The league sports a group of great young stars. The game itself is in Los Angeles, which makes everything better. And the ratings continue to be strong.
According to Sports Media Watch, “ABC earned a 3.4 final rating and 5.163 million viewers for Miami’s loss to the Celtics Sunday afternoon. The game drew the highest rating for an early afternoon NBA game (start time prior to 3 PM ET) since Christmas Day 2005, and the highest for a non-Christmas early game since February 2002.”
In fact, “five of the 20 highest rated regular season games on ABC since ’02 have taken place this season alone.”