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Posts Tagged ‘Nike’

The NBA: Where Good Ratings Happen

There’s plenty of good news heading into the weekend’s NBA All-Star Game. The league sports a group of great young stars. The game itself is in Los Angeles, which makes everything better. And the ratings continue to be strong.

According to Sports Media Watch, “ABC earned a 3.4 final rating and 5.163 million viewers for Miami’s loss to the Celtics Sunday afternoon. The game drew the highest rating for an early afternoon NBA game (start time prior to 3 PM ET) since Christmas Day 2005, and the highest for a non-Christmas early game since February 2002.”

In fact, “five of the 20 highest rated regular season games on ABC since ’02 have taken place this season alone.”

The NBA is posting excellent numbers on TNT as well.

David Stern can’t touch the success of the NFL, of course, but he has to be pleased with the direction of his league. Well, until the lockout comes, that is.

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Radio Host Crosses The Line With Michael Vick

There’s a proper way for members of the media to approach an athlete about a story.

Unfortunately, radio host Richard Hunter of 1190 AM Dallas/Fort Worth decided to take matters in his own hands and ambush Michael Vick last week while he was in town for the Super Bowl.

Hunter adopted one of Vick’s fighting dogs and wanted to let the Philadelphia Eagles quarterback know all about it.

Regardless of what you think about Vick, this isn’t the right way to get your point across.

ESPN Not Quitting 3D Anytime Soon

Last week, we argued that ESPN wasn’t ready to quit 3D. If a new study conducted by the Worldwide Leader is any indication, we were correct.

The basic gist: “Compiling results from more than 1,000 testing sessions and 2,700 lab hours, ESPN has concluded that fans are comfortable with the medium and even enjoy it more than programming in HD.”

And then there’s the corporate spin from Artie Bulgrin, senior vice president of ESPN Research + Analytics. Read more