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Posts Tagged ‘Norby Williamson’

Video: Under Armour's Latest Advertising Campaign

Under Armour rolled out their largest footwear advertising campaign to-date this week, entitled “Footsteps.”

According to the sports apparel giant, “the soon-to-be-released footwear line embraces the Brand’s performance DNA and infuses proprietary apparel technology into every shoe to help athletes perform their best.” Peter Berg of Friday Night Lights fame worked with Under Armour on the new commercial.

“The campaign marks an unprecedented step forward for Under Armour footwear, bringing together the highest caliber of talent on both sides of the camera to tell the story of our state-of-the-art performance footwear,” said Steve Battista, senior vice president, Brand, Under Armour. “We’ve captured athletes in their authentic training environment, showcasing Under Armour’s commitment to performance and innovation in a voice that is unique to the Brand. Our new line of footwear is helping athletes create footsteps, not just hear them.”

Above is the commercial that features Tom Brady, Cam Newton, Georges St-Pierre, among others.

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Ad In SF Weekly Likely Has MLB Smokin' Mad

 

Well, this ad in the SF Weekly can’t make MLB commissioner Bud Selig happy.

Care to take a guess what kind of hydroponics and lamps Plant’ It Earth are selling?

And no, we can’t confirm that Tim Lincecum is enrolled in their rewards program.

[H/T Larry Brown Sports via Bugs & Cranks]

Shaquille O'Neal Introduces The World To Tout

Shaquille O’Neal introduced the world to Tout.com Wednesday, when the veteran center announced his retirement from the NBA via their social media platform.

The iPhone app allows users to record 15-second video messages that are pushed through through Twitter, Facebook, SMS and email.

“In addition to being one of the greatest basketball players of our time, Shaquille O’Neal is one of the savviest social media influencers out there,” said Michael Downing, founder and CEO of Tout. “We were thrilled that he instantly understood the potential of Tout. Shaq now effectively has his own real-time media network through Tout, instantly updating his nearly four million Twitter followers and two million Facebook fans, determining the programming solely with his iPhone.” Read more

Pittsburgh Penguins Top Local NHL Ratings Again

The Pittsburgh Penguins averaged the league’s highest local TV rating for the fourth consecutive season.

Pens games on Root Sports (formally FSN Pittsburgh) averaged a 8.68 rating and 101,000 homes per game. Pittsburgh is the league’s 22nd largest market.

Declining in the ratings were the San Jose Sharks. Ratings were down 28 percent on CSN California with a 0.80 rating, good for 14th on the list.

According to SportsBusiness Journal, 11 of the 22 teams for which the publication had date for showed a ratings increase. Ratings weren’t available for the six Canadian clubs, the Carolina Hurricane and the Nashville Predators.

TruTV Expands Sports Slate

Turner’s TruTV, which televised a number of NCAA March Madness basketball games this year, is adding to its roster of sports programs.

At its upfront presentation in New York last night, Tru announced a slate of new programming, and sports and competition series played a big part of it.

NFL Films is producing a new unscripted series for the network, “Semi-Pro” (working title). The series follows a team of semi-pro football players as they practice, play and hit the bars after the game.

“Semi-Pro” is the second series to come to TruTV from NFL Films. Last year the channel televised “NFL Full Contact,” which was a behind the scenes look at an NFL game.

Another sports-themed series coming to Tru this year is MotoClash (wt), which is from producers Tony Scott and Ridley Scott. The series chronicles World MotoClash, the longest motorcycle race in the world.

Other competition series include “Guinness World Records” (wt) which has a pair of brothers traveling the country trying to help people break Guinness world records.

Finally, TruTV has acquired off-network rights to the ABC series “Wipeout,” which will debut on Tru this Fall.

More information on these and the other pickups, after the jump.

Read more

Sunday MLB on TBS Rolls Out Early 2011 Schedule

With the MLB regular season just around the corner, TBS announced on Monday the first two months of its Sunday MLB on TBS schedule for 2011.

Out of the gate, baseball fans will get multiple appearances by the New York Yankees (May 1, May 8, May 22), Boston Red Sox (April 3, April 17, May 29), and the Philadelphia Phillies (April 10 and May 15).

The Sunday MLB on TBS schedule starts on April 3 with the Red Sox taking on the Texas Rangers at 2 p.m. ET. Read more

Sean Payton Joins ESPN's Super Bowl Coverage

With Super Bowl XLV less than two weeks away, ESPN is ramping up their roster of analysts. Their latest addition is New Orleans Saints head coach Sean Payton, who will appear on ESPN three days leading up to the big game.

Payton will appear on a SportsCenter Special next Thursday at 3 p.m. ET, SportsCenter Special: The Champions (featuring every ESPN NFL analyst at the Super Bowl with a championship ring) next Friday at 3 p.m. ET and part of the network’s coverage hours before kick-off on Super Bowl Sunday. Read more

New York Post Basically Ignores World Cup News


(Oh boy, that’s Morgan Freeman’s music.)

On Thursday, FIFA will award the 2018 and 2022 World Cups to two separate nations. This is massive news. The New York Times has George Vecsey and Jere Longman on the case. Reuters is covering the proceedings in great detail. Australia’s Herald Sun wants in. Literally thousands of outlets are printing stories about what’s going down in Zurich, Switzerland.

And then there’s the New York Post. Read more

SB Nation Gets Paid

Is this the equivalent of a young upstart phenom signing his first big contract?

All Things D reports that SB Nation raised $10.5 million in Series C funding. Khosla Ventures led the round. The collection of 290 sports and news sites had previously raised $13 million.

Kara Swisher believes SB Nation will be valued in the $60-$90 million range.

Markos Moulitsas, of Daily Kos fame, and others founded the startup in 2003 which has thrived recently under the leadership of Jim Bankoff.

(H/t Fang’s Bits.)

Almost 400,000 People Watched the World Cup at Work Every Day

The results are in, and the World Cup is a hit.

According to ESPN, the tournament averaged 7.2 million viewers per day across ESPN’s host of platforms (television, mobile, Internet, radio, print). Of those, nearly 400,000 watched soccer matches while at work. So much for productivity. But hey, it’s summer, right? (By comparison, 521,000 people streamed the Florida vs. BYU March Madness game last spring, although not all of them were at work.)

Additionally, the world spent 4.9 billion gross minutes on ESPN.com during the 31-day tournament. That translates into 110,000 people per minute.

In total, “160 million Americans (55%) consumed World Cup content across all ESPN platforms during the month-long contest.”

When is the next World Cup again?