Bloomberg TV gets the profile treatment from NPR’s David Folkenflik. The article, which features unusual on-the-record interviews from David Rhodes and Norman Pearlstine, focuses on how the network is trying to differentiate itself from its louder competition on CNBC and Fox Business Network.
“It’s tempting to join the food fight that sometimes passes for business news — who can scream loudest, and so forth,” says Norman Pearlstine, Bloomberg News’ chief content officer.
“We think there’s an audience that is willing and able to be more reflective, and I think our television tries to speak to it,” he says.
Instead of gimmickry or partisan programming, the plan is to become a reliable source of breaking business news on television: