NBC wins the final night of the Democratic National Convention drawing more than 7 million viewers for its two-hour primetime special last night. On cable, CNN won its first convention night in both primetime, and the crucial 10pm hour. After MSNBC took night one, and they split night two, on night three, CNN won in both Total Viewers and A25-54 demo viewers.

• Cable News Primetime (8-11pm). Night three of the DNC, Sept. 6, 2012

CNN: 4,105,216 total viewers (1,557,165 in 25-54)
MSNBC: 3,610,875 total viewers (1,289,781 in 25-54)
FNC: 2,659,051 total viewers (672,749 in 25-54)

While NBC led the way, cable networks CNN and MSNBC were watched by more viewers than ABC and CBS.

• Sept. 6, 2012. Night three of the DNC:

NBC (9-11:11pm): 7.377 viewers (3.088M in A25-54)
CNN (10-11pm): 5.562 viewers (2.201M in A25-54)
MSNBC (10-11pm): 4.547 viewers (1,776M in A25-54)
ABC (10-11:11pm): 3.995 viewers (1.524M in A25-54)
CBS (10-11:12pm): 3.294 viewers (1.383M in A25-54)
FNC (10-11pm): 2.855 viewers (808K in 25-54)

The Democratic National Committee says it will be live-streaming all of the speeches from the Democratic National Convention here in Charlotte, North Carolina this week on the DNC website. While that isn’t very unusual, the DNC is also taking it one step further, producing its own web programming Thursday evening starting at 8 PM ET, hosted by actor (and former White House staffer) Kal Penn.

The special program will “feature celebrity guests and political experts” according to an ad in a DNC newsletter. Among the celebrities that will appear on the DNC special: actor Zach Braff, actress Fran Drescher and singer Marc Anthony.

Following President Obama’s speech Thursday, there will be a “political roundtable” of analysts to dissect the address… likely not very critically, considering who is putting on the show.

The web show puts the DNC in direct competition with the broadcast and cable news divisions, many of which are streaming the DNC live on their sites, and producing web shows of their own, with far less “star power” than the DNC.

TV, of course remains king.