This summer’s World Cup smashed all previous records for television (and Internet) viewership. Ratings for English-language telecasts in the United States jumped 41 percent from four years ago. The results, predictably, spawned a whole slew of “soccer made it” stories, filled with breathless reports from the front lines (read: bars across the country). So now what?
Well… there’s good news and bad. First, the good. ESPN and Fox Soccer Channel both report that ratings for their English Premier League telecasts are increasing. The Manchester United-Newcastle United match drew 412,000 viewers, the highest number ever for a Monday fixture. FSC saw numbers for the EPL’s opening weekend jump 46 percent and figures from October 2009 through May 2010 are up 68 percent from the same time period the previous year.
The problem? Read more