For the business news channels, daytime is where the bread is buttered, but for the 2010 midterm elections, they are all planning special primetime programming.
As one would expect, all three channels are bringing out their big guns for the night, with CNBC’s coverage being led by Maria Bartiromo, FBN’s by Neil Cavuto and Bloomberg TV’s by Charlie Rose.
CNBC will have live coverage from 7 PM to midnight, programming which it is calling “Decision 2010: Your Money, Your Vote. Maria Bartiromo and Carl Quintanilla will anchor until 11 PM, with Tyler Mathisen and Amanda Drury taking over from there.
Guests will include business leaders and political insiders, including former GM vice chairman Bob Lutz, former Continental Airlines CEO Gordon Bethune, former Commerce Secretary Carlos Gutierrez and former Labor Secretary Robert Reich.
And yes, Rick Santelli, who famously coined the phrase “tea party movement,” will be providing special commentary throughout the night.