TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Qatar’

Facebook Promotion To Play A Part In The 2011 Bridgestone NHL Winter Classic Broadcast

Social media will play a huge part of the New Year’s Day broadcast of the 2011 Bridgestone NHL Winter Classic.

The NHL and NBC Sports announced today a unique promotional campaign that integrates Facebook into the Washington Capitals-Pittsburgh Penguins broadcast.

As part of the “Watch And Win” promotion, viewers will have a chance at winning prizes such as a Honda CR-Z sport hybrid coupe, and trips for four to both Universal Orlando Studios and the 2011 NHL All-Star Game. The campaign was developed in partnership with RocketXL, a leading North American social media marketing agency.

Below is how the promotion will work: Read more

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting July 17, learn how to create multi-dimensional content for your digital mediums! Taught by a multiplatform journalist, Darragh Worland will teach you how to create content that is multi-dimensional and editorially relevant, use the web to its full potential, create stories that have social media campaigns built in and increase your value as as an employee. Register now! 
 

Michael Vick's Interview With TheGrio.com Goes Viral

Earlier this week, Philadelphia Eagles quarterback Michael Vick sat down with TheGrio.com’s Mara Schiavocampo. In it, Vick–who served jail-time for running an illegal dogfighting ring–told Schiavocampo that he wants to own another dog someday:

“I would love to get another dog in the future,” he told theGrio. “I think it would be a big step for me in the rehabilitation process. I think just to have a pet in my household and to show people that I genuinely care, and my love, and my passion for animals.”

The interview went viral, spread across the web and on traditional mediums like cable news and sports radio.

There is a good chance that for many of those readers, viewers and listeners, it was the first time they had heard of TheGrio.com, which is a venture of NBC Universal and NBC News. For a new website, especially one with a unique perspective like theGrio, it is interviews like these that make brands.

Check out the full interview below.