MSNBC did not experience the growth that Fox News, CNN and even HLN did in the month of August. The network was down -1% in viewers and down -14% in the demo for total day viewing, falling to third place in total viewers, behind CNN, and fourth place in the demo, behind HLN.
The ratings for August 2014 (Nielsen Live + Same Day data):
- Primetime (Mon-Sun): 571,000 Total Viewers / 152,000 A25-54
- Total Day (Mon-Sun): 342,000 Total Viewers / 102,000 A25-54
MSNBC did see primetime viewership growth (+10%) and edged CNN in Monday-Friday primetime (8-11pmET) by just 1,000 viewers. “Hardball with Chris Matthews,” “The Rachel Maddow Show” and “The Last Word with Lawrence O’Donnell” all finished #2 in their timeslots among total viewers. All three shows also saw year-over-year growth after what was a bruising August, 2013. Still, the network was down in the primetime demo (-14%).
More from MSNBC in their release after the jump…