“NBC Nightly News” leaves London with gold. During its second week broadcasting from the Summer Games, the Brian Williams newscast was up +9% in total viewers compared to the second week of the 2008 Olympics in Beijing. “Nightly” did see a drop from the first week of the London games when it drew 10.9 million viewers.
No. 2 “World News with Diane Sawyer” trailed by 3 million viewers, but “Nightly’s” week-to-week loss, may have been Sawyer’s gain as ABC grew +5% in the demo.
- Numbers for the week of August 6, 2012: