Fox Soccer Channel is getting a makeover with a new name, re-designed logos, upgraded studio sets and new high-tech on-air graphics package.

Gone is “Channel” as the network will go by Fox Soccer as a nod to its audience through a variety of multimedia destinations (Fox Soccer, Fox Soccer Plus, FoxSoccer.com, FoxSoccer.tv).

“Our audience comes to FOX Soccer for one thing: to interact with the game they love. They are smart, they want new technologies, they want the best coverage,” said David Nathanson, Fox Soccer’s general manager. “The re-branding symbolizes our continued commitment to push the limits and evolve with the game in this country.” Read more